Ten United Takes Wheel of Germain Account

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Agency to manage automotive companyÂ?s advertising and media campaigns.

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Ten United, one of the country’s leading independent advertising agencies, has been retained by Germain Motor Company to manage the advertising, promotions, strategic planning, and media buying and planning initiatives for its seven Central Ohio dealerships and one Avondale, Arizona, dealership.

Founded in 1947, the family-owned Germain Motor Company runs automotive franchises in Central Ohio and Southwest Florida. Brands featured by Germain’s Central Ohio locations include Cadillac, Chevrolet, Ford, Lexus, Mercedes-Benz, Nissan, Scion, and Toyota.

“Germain is one of the Columbus area’s most prominent brands,” said Nick Bandy, Chief Operating Officer of Ten United. “We’re excited to have the opportunity to bolster it even further by building significant relationships with consumers.”

The Germain family of companies includes Germain Motor Company, Germain Racing, Germain Arena, Germain Amphitheatre, and Germain Properties of Naples.

Ten United is one of the country’s largest independent advertising agencies, with shared headquarters in Columbus and Pittsburgh and an office in Orlando. In 2005, we earned more than $190 million in billings from clients including Airborne, American Eagle Outfitters, Anheuser-Busch, Carpet One, DAD’S Pet Care, Dell, First Data, Hoover, Huntington Bank, Perkins, Roomful Express, Sears Optical, Time Warner, and ZonePerfect.

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Alexandra Kelley
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