Imperial Optical Focuses Expansion on Great Lakes Region: David Angelici Joins Imperial Optical as District Sales Manager

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Imperial Optical, Inc., North America's leading independent contact lens distributor, today announced that David Angelici has joined Imperial Optical as District Sales Manager.

Imperial Optical, Inc., North America's leading independent contact lens distributor, today announced that David Angelici has joined Imperial Optical as District Sales Manager. In this newly created role, Mr. Angelici will be responsible for developing and managing independent eyecare practitioner relationships in his home state of Wisconsin, as well as creating and managing a regional team of account executives to increase Imperial's penetration in the Great Lakes region (Illinois, Indiana, Iowa, Michigan, Minnesota, New York, Ohio, Pennsylvania, and Wisconsin).

Mr. Samir Gad, Imperial Optical's President and C.E.O. said, "We are excited to welcome David Angelici to Imperial Optical. With more than 15 years of optical industry experience and relationships, David will play a key role in furthering Imperial's market presence in the Great Lakes region."

Prior to joining Imperial Optical, Mr. Angelici served as Operations Manager for Wisconsin Vision Associates, a leading authorized contact lens distributor and optical buying group headquartered in Burlington, Wisconsin. In this capacity, Mr. Angelici was actively involved in both operational issues and practitioner relationship management. Mr. Angelici graduated from Marquette University in Milwaukee and is a lifetime resident of Wisconsin.

"Imperial Optical has a unique selling proposition: Even the small, low volume independent practices should be afforded the same price points, service levels and value-added support that are usually reserved for much larger practices, chains or mass retailers," said David Angelici. "I am confident that Imperial's expansion into the Great Lakes market will benefit the underserved smaller practices that have been paying those column 1 or column 2 price points, and help make our local eyecare practitioners more profitable and better able to serve their local communities."

Mr. Gad added, "Consolidation in the contact lens distributor channel has created an atmosphere of competition among the 'mega-distributors' for the top 20 percent of the market – which represents 80% of contact lens sales. Unfortunately for the small and medium-sized private practices, this focus on the top 20 percent means lower service levels and higher prices. At Imperial, our focus remains on serving the small and medium-sized practices."

"Our single-tier pricing structure introduced in March of 2006 has been extremely well received by the disenfranchised smaller, independent optical practitioners who may not have the volume to get the price points afforded the more substantial clients, organizations and/or groups. We believe our first-to-market single-tier price structure highlights our commitment to support private practitioners. We will continue to do what we can to level the playing field for the independents and help them be more competitive in their respective markets," Gad concluded.

Imperial Optical, Inc., founded in 1989, is the largest independent wholesale contact lens distributor in North America specifically focused on providing eyecare professionals with one-stop access to a superior selection of value-priced, top quality, branded contact lenses and a commitment to customer service known throughout the industry as the "Imperial Advantage." To learn more about Imperial Optical, Inc., the "Imperial Advantage" or how to become an Imperial Optical Strategic Partner, visit http://www.imperialoptical.com.

Additional Contact Info:

David Angelici

Regional Sales Manager

Imperial Optical, Inc.

1 Lincoln Boulevard

Rouses Point, NY 12979

Phone: 414-434-0974

Fax: 414-434-0993

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DAVID PEARCE
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