New Belgium's Winter Seasonal Pays Homage to Framboise: Made with Fresh Raspberries, Frambozen is a Complex Indulgence

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Experiencing Frambozen begins with the aroma of fresh red raspberries, followed by the ripe seductiveness of a fruity brown ale with depth and delicate notes. Frambozen, New Belgium's traditional winter seasonal, is inspired by the Framboise beers of Belgium, where the use of raspberries as a beer adjunct outdates the universal acceptance of hops. Frambozen is available in certain New Belgium markets now through the beginning of the New Year.

Experiencing Frambozen begins with the aroma of fresh red raspberries, followed by the ripe seductiveness of a fruity brown ale with depth and delicate notes. Frambozen, New Belgium's traditional winter seasonal, is inspired by the Framboise beers of Belgium, where the use of raspberries as a beer adjunct outdates the universal acceptance of hops.

Frambozen is deep ruby in color, with flavors just as rich. With the fruit as the integral ingredient, its name is derived from the Flemish word for raspberries. Every year, New Belgium sends delegates to Salem, Oregon to oversee the process of turning freshly picked berries from northern Washington into a pure juice that is loaded into oxygen-free CO2 tanker trucks that make the journey back to Colorado. The end result is a delicious, complex beer that is delivered on time to complement holiday meals.

"We have made a conscious decision to process the raspberries into a single strength, straight juice with nothing added," said Bill Hepp, a brewer with New Belgium who takes the journey to Oregon annually. "As a pure juice, it is a whole food, with no taste or aroma lost in the concentration stage, which ultimately makes the beer that much better."

Frambozen is available in certain New Belgium markets now through the beginning of the New Year.

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. New Belgium produces six year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsener, 1554 Black Ale, Abbey, and Trippel. A special release program allows for creative experimentation resulting in beers like La Folie, a sour brown ale aged up to three years in French Oak.

In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model. Progressive programs like employee ownership, open book management and a trip to Belgium after five years employment are all part of the corporate culture. New Belgium is wind-powered and employee-owned.

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ALICIA HASSINGER
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