New York, NY (PRWEB) October 26, 2006
StreetSteps.com, a division of Street Steps, Inc., has announced the formation of a new trendsetter music marketing plan, developed specifically to service advertisers, labels, recording artists and the music buying public.
So many artists want to be superstars. They want to have platinum records, constant spins on the radio, MTV video rotations and screaming fans at sold out concerts throughout the country.
While no one can guarantee bona fide superstardom in the music business, in order to break into it, musicians have to know how to promote themselves.
These days major labels expect to see artists with records being sold, groupies and niche markets to carve into. Stakes are high, so artists must demand more than the same mundane marketing campaign.
Street Steps is known for being bold, innovative, creative, and most definitely trendsetters.
Trendsetter music marketing is a relatively new style of marketing that is rapidly gaining traction, particularly with youth marketers. Also known as "tastemaker" marketing, the concept is to expose key individuals with new music. Individuals with large social and professional circles that boast a great deal of clout and can effortlessly break records. Those people, who manage record labels, night clubs, and lifestyle stores; they are famous athletes, young models, musicians and rappers.
For years Street Steps was in the business of creating those internal music connections. Helping songwriters reach artists, record companies find producers, artists find managers, now our focus is centered on music reaching the vital consumer.
Although the music market has grown exponentially, in many instances new artists have not received the attention they rightfully deserve. Artists need real exposure, campaigns which involve elements of public relations, promotion, and expanding growth potential in markets like NY, LA, and Chicago.
For Rock and Hip Hop clients wishing to introduce or reinforce their brand image to this valuable market, we are here to help. For more information on the services provided by Street Steps, visit them on the web at http://www.Streetsteps.com or call 917.902.8637.
About Street Steps
At Street Steps we live on the edge, we embrace music as a lifestyle, our core is tough and gritty, naturally we Rock and love Hip-Hop. As an entertainment industry consulting firm we embrace a unique style of branding and imaging, business sense and legal know-how.
We specializes in entertainment management, business and legal affairs, financial structuring, media marketing and public relations, booking and music promotions, music rights and executive coaching services that are tailored to each clients specification.