Press Release Guide Helps Improve Potential For News Coverage

A report highlighting the most serious errors companies make when preparing press releases, written by Steven M. Stroum who has authored thousands of product releases and been referred to as the "best" by leading editors, http://www.venmarkinternational.com/testimonials editors.asp is being offered by Venmark International of Wellesley, Massachusetts.

(PRWEB) October 27, 2006 -- A report highlighting the most serious errors companies make when preparing press releases, written by Steven M. Stroum who has authored thousands of product releases and been referred to as the "best" by leading editors, http://www.venmarkinternational.com/testimonials_editors.asp is being offered by Venmark International of Wellesley, Massachusetts.

"The 10 Most Common Mistakes Companies Make When Preparing Press Releases" report will help companies improve their chances of getting news about their products and services published in magazines and on the web, claims the author. He believes the biggest mistake is failing to understand the value of on- and off-line publicity in today's marketing mix.

Based upon having created more than 13,000 press releases during the past 30 years, "The 10 Most Common Mistakes Companies Make When Preparing Press Releases" top five errors include: Boasting and exaggeration, promising to advertise, poor quality photography, writing too much copy, and mixing news messages.

"The 10 Most Common Mistakes Companies Make When Preparing Press Releases" report is available at www.venmarkinternational.com.

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