Miami Beach, FL (PRWEB) October 26, 2006
Zensah Performance Apparel (http://www.zensah.com) was named an official sponsor of the first annual Zumbathon which will take place on Sunday, October 29th from 4 – 6 p.m. at The Deauville Beach Resort located in Miami Beach, Fla. Zumba is the fastest growing fitness formula based on Latin rhythms and beats. The Zumbathon will raise funds for Dr. Carolyn Kaelin's Quality of Life Fund at Brigham and Women's Hospital, which was established to focus on issues that are vital to breast cancer survivors in their daily lives following cancer treatment.
"We are thrilled to partner with Zumba for such a worthy cause. It is remarkable what Zumba has done in a few short years. Their growth mimics the explosive growth of Aerobics over three decades ago when participants jumped from 6 million to 22 million in four years," stated Ryan Oliver Director of Marketing for Zensah Performance Apparel. "By teaming up with Zumba Fitness, Zensah® Performance Apparel will gain exposure not only in the Latin Market, but also one of the fastest growing exercise formulas in the history of the fitness industry."
Alberto "Beto" Perez the creative genius behind Zumba Fitness said, "Zensah is by far the most comfortable performance apparel that I have ever worn. Their moisture wicking fabric keeps me cool and dry during my Zumba workouts"
"We are thrilled to team up with the fastest growing performance apparel company in the world," Alberto Perlman CEO of Zumba Fitness stated. "Zensah Technology like Zumba Fitness is on the cutting-edge of fitness, and by wearing Zensah it only enhances the Zumba experience."
Tickets to Zumbathon are $25. To purchase a ticket to the Zumbathon call the Zumba office: 305-249-2294, visit their website http://www.zumba.com or email.
About Zensah® Performance Apparel
Zensah®, based in Miami, Florida is the fastest growing performance apparel company in the world. Zensah® performance apparel, is dedicated to developing and marketing seamless performance apparel for athletes. The company has developed proprietary technology which provides exceptional comfort and moisture wicking traits for athletes. For more information please visit http://www.zensah.com
About Zumba Fitness
Zumba Fitness' whirlwind entrance into the fitness industry took everyone by surprise. In a few short years, Zumba Fitness has sold more than two million DVDs and made its presence known in thousands of facilities in more than 30 countries worldwide with more than 2,000 Zumba Fitness instructors. Alberto "Beto" Perez is the creative genius behind the fitness formula that has millions of people stunned at the changes in their bodies, minds, and lifestyles. Beto's innovative style caught the attention of entrepreneurs Alberto Perlman (CEO of Zumba Fitness) and Alberto Aghion (President and COO) who teamed up with Beto to create Zumba Fitness, LLC and launch the program worldwide. International exposure has stemmed from such branding initiatives as licensing and promotional deals with Fortune 500 Companies, such as Kellogs (NYSE: K), where Zumba has been featured on millions of cereal boxes in the US and Latin America.