Pioneering Kids’ Fitness Company Marks 30 Years of Helping Kids Develop Physically, Socially, Emotionally

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The Little Gym celebrates through concurrent birthday parties held in the companyÂ?s 260 locations across the globe.

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Take 260 kids’ gym locations with hundreds of smiling instructors, thousands of mats, rings, vaults and beams, add enough children and parents to fill an NFL stadium, throw in lots of balloons, and you’ve got the recipe for the 30th anniversary celebration of The Little Gym International, the world leader in helping kids develop motor skills and self-confidence.

The gym concept was started thirty years ago by Robin Wes, a kinesiologist and educator whose idea to use gymnastics to help kids in developing fine motor skills in a fun and non-competitive environment has blossomed into a global company serving more than 100,000 children each year between the ages of 4 months and 12 years.

“Since the concept was founded in 1976, childhood has changed dramatically,” said Robert Bingham, president and CEO of The Little Gym International, adding that video games and fast food have replaced pick-up baseball games and family dinners. “Still, parents today want the same things for their kids as they did 30 years ago; they want them to be active, have fun, develop skills and build the confidence that will help them become happy, successful adults.”

Operating under the principle that “child motor skill development made fun builds confidence that leads to a lifetime of success,” The Little Gym uses curriculum-based gymnastics classes to help children develop physically, emotionally and socially. Classes, which in addition to core gymnastics include parent-child, dance, karate and sports skills, are taught by trained instructors and accompanied by original music.

“The Little Gym’s nurturing and non-competitive environment helps kids try their best every time, without being pressured to be the best,” said Bingham. According to a recent study published in Perception and Motor Skills, children who participate in non-competitive, physical child development activities are more likely to stick with them later in life. “Feeling successful and keeping a focus on fun keep The Little Gym’s students coming back to our classes,” Bingham said.

This nurturing environment is created in large part by its franchise owners, many of whom have children who attend the gym. Owners come from all walks of life, including law, medicine, business, education, and sales and marketing, with two common traits: an entrepreneurial spirit and a love of children. The Little Gym International practices great care in awarding new franchises, and backs them with intensive training and ongoing business consulting. Headquartered in Scottsdale, Ariz., the company is currently awarding child fitness franchises in a number of territories throughout the United States.

Parents and children are invited to attend free local celebrations in each of the company’s 260 child fitness franchise plus locations located throughout the U.S. and in 16 countries worldwide, and can find the gym nearest them by calling 1-800-992-1976, or visit http://www.thelittlegym.com.

Contact:

Marie Yarroll

602-417-0695

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