Higher Education Marketing Firm TargetX Ranks Among 'Fastest Growing' for 4th Straight Year

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Interactive student-recruiting firm TargetX has again made the prestigious "Philadelphia 100" list, compiled each year by the Wharton School. CEO Brian Niles attributes continuing dramatic revenue growth to new products and services that are revolutionizing college marketing.

TargetX, the nation's leader in helping colleges recruit students online, has been named one of the fastest growing companies in the Philadelphia region for the fourth consecutive year.

With revenue growth of 101 percent, the technology and services company again made the prestigious Philadelphia 100 list of fastest-growing, privately-held firms in the 10-county metropolitan area, which includes parts of Pennsylvania, New Jersey and Delaware.

The annual Philadelphia 100 ranking is coordinated by the Small Business Development Center of the University of Pennsylvania's Wharton School of Business.

TargetX is the leading provider of Internet and experiential recruiting solutions to higher education. Earlier this year the company created the unique position of "Experience Evangelist" and hired award-winning executive Jeff Kallay to advise colleges on how to stage more memorable and authentic experiences.

Last year, TargetX launched the first integrated suite of online tools aimed at helping colleges communicate with today's Web-savvy students. The eXpressSuite includes email broadcasting, online chat sessions, event management, an electronic planning module, message boards, blogging and podcasting tools, and a means of conducting web-based surveys.

In 2004, the company launched iRecruit, an innovative set of services to help colleges navigate what CEO Brian Wm. Niles calls the "Recruiting 2.0 Revolution."

"There's been a fundamental change in how students learn about colleges, requiring a revolutionary change in the way colleges communicate with students," Niles explained.

"We have entered the era of 'Recruiting 2.0,'" he added, "where schools have to engage prospective students for 2-3 years. Talk with them, not at them. Forego marketing speak for credible content. And they have to do all this through the technologies that today's Millennial generation knows and loves best – blogs, podcasts, personalized email, text messaging, and more.

"We have been at the forefront of recognizing and responding to the needs of colleges as they struggle with these challenges, which is one reason why we continue to grow and excel."

TargetX provides creative services, proprietary technology and communications planning to such clients as Columbia University, the University of Miami, Drexel University, Rochester Institute of Technology, the University of Oregon and Ohio State University.

The Philadelphia 100 was founded in 1988 to publicly identify, recognize and promote successful companies in the Greater Philadelphia region.

About TargetX

TargetX is the leading provider of interactive recruiting solutions to higher education, helping over 400 colleges recognize and repair the disconnect between the way they market themselves and the way students seek information (http://www.targetx.com).

The company offers communications planning, creative services and proprietary technology, including the most powerful email broadcasting and online chat tools in the industry. TargetX has also developed a reputation for objective and expert counsel, offering a popular series of workshops and seminars, presenting at dozens of conferences around the country, producing a weekly newsletter of tips and trends, and generating the only podcast devoted to student recruiting.

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Ray Ulmer
TargetX
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