Digital Chocolate Sweeter Than The Rest

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After securing its fourth major company award this year, mobile game developer Digital Chocolate is savoring an unprecedented level of success as the leading developer of original, high quality, innovative games. The 2006 Best Games Developer award -- the most recent of the company's high-profile wins -- was presented to Digital Chocolate last month at the Mobile Entertainment Awards, which recognize outstanding achievement in mobile content across a number of categories.

After securing its fourth major company award this year, mobile game developer Digital Chocolate is savoring an unprecedented level of success as the leading developer of original, high quality, innovative games. The 2006 Best Games Developer award -- the most recent of the company's high-profile wins -- was presented to Digital Chocolate last month at the Mobile Entertainment Awards, which recognize outstanding achievement in mobile content across a number of categories. Category winners were decided by a voting panel of over 300 mobile company executives including leading operators, OEMs, publishers and developers.

"Digital Chocolate is the kind of partner we appreciate because they understand how to exceed consumer expectations with each game they release," said Tiziano Tonti of 3 Italy, a leading 3G carrier. "As the popularity of mobile gaming grows, operators and publishers have begun to understand the critical importance of delivering high quality game experiences to consumers each time. Mobile gamers simply want games that impress and entertain, and if they do not feel that they got their money's worth, they will be less likely to buy mobile games in the future, or recommend that their friends do so."

"We are happy to lead the charge when it comes to delivering first rate mobile game experiences, satisfying mobile gamers like no other game maker," said Trip Hawkins, Digital Chocolate CEO. "We are grateful that our approach has resulted in the critical acclaim at both the company and product level. More importantly, as we see our products more frequently entering Top Seller lists on Tier 1 operators' decks, we know that our approach not only delivers unprecedented quality to the consumer, but also to operators that make our games available to the public."

Digital Chocolate has long held the position that to grow the mobile industry, mobile content that delivers superior gameplay will best encourage repeat purchases and word of mouth selling among consumers. By shipping primarily original games without licensed brands, Digital Chocolate is able to focus more on the quality of gameplay and ship products when they believe they are ready. To gain consumer loyalty and traction against familiar brands, Digital Chocolate has succeeded by wowing consumers with the sheer quality, fun and addictiveness of its games.

In May 2006, Digital Chocolate was the only mobile game maker named as a 2006 Fierce15 Wireless Company, which recognizes privately held startups believed to hold the most promise to help shape the wireless industry, particularly for its leadership role in socially connected games that allow players to compete, interact and stay connected. According to the leading wireless trade newsletter that reaches 73,000 wireless executives, The Fierce 15 "celebrates the spirit of being 'fierce' - championing innovation and creativity, even in the face of intense competition."

Last month, Digital Chocolate was one of only two mobile game companies named as a 2006 Fierce 15 GameBiz winner, which recognizes companies that are leaders and innovators in the $24.2 billion video game industry. Fierce GameBiz Editor, Nathan Eddy, wrote "Ask anyone who the top developers are for the mobile platform and the name Digital Chocolate is bound to come up. Also impressive is their commitment to a set of core values: original titles only (the company doesn't license TV, retro gaming or current gaming properties), mobile only and quality over quantity (Digital Chocolate's games consistently score high with critics)."

Finally, Digital Chocolate was selected as a 2006 Always On Top 100 company in Palo Alto, California, in July 2006. The award is given by an editorial panel that selects the hundred most innovative and successful private firms from more than 1,000 companies nominated by venture investors, investment bankers, leading entrepreneurs and industry insiders.

Contact:

Jill Miller

Digital Chocolate

650-372-1600

Patrick Ward

104° West Partners

303-262-6078

About Digital Chocolate

Digital Chocolate is the leading developer of original, high-quality games and applications for mobile phones. Based in San Mateo, California, and founded in 2003 by software gaming pioneer, Trip Hawkins, Digital Chocolate offers some of the world's most popular and top-rated games, already earning nine Game of the Year Awards and over 40 Editor's Awards by top gaming press. In 2006, it was named a Fierce 15 Company as an emerging wireless company for its innovation around community, networked and social games with products like award-winning MLSN™ Sports Picks and its upcoming The Hook Up: AvaPeeps™. In 2005, it was named as an Always On 100 Top Private Company for "representing the tech sector's most innovative, disruptive, and exciting firms." Since its inception, Digital Chocolate has secured relationships with more than 200 carriers and partners, including Cingular, Orange, Sprint, T-Mobile, 3, Verizon Wireless, and Vodafone and its products are available in over 60 countries around the world. For more information, please visit http://www.digitalchocolate.com.

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