Corporate Culture: Direct Mail Mogul Creates New Harmonious Work Environment for Employees

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Marketing Maven, Joy Gendusa, hires Design Styles, Inc. to design new headquarters that creates a motivating atmosphere to inspire her employees.

Joy Gendusa, CEO of PostcardMania - the nation's fastest-growing direct mail postcard marketing firm - announced the hire of Design Styles Inc. (DSI) to design her new corporate headquarters. DSI is an award-winning architectural design firm located in Clearwater, Florida. The motif behind Gendusa's new building is to inspire her employees and create for them a home away from home.

The design spotlights focus on making the spaces as comfortable as possible for the employees giving them some of the amenities of home including a gym, nursery, lounge areas with sofas near the open cafeteria with a kitchen for food preparation and covered outdoor Lanai's on both office floors. The overall design is intended to give the people of Postcard Mania a fun, creative and high energy workplace that is highly motivating.

"If my employees are giving me eight to ten hours of their day, I want them to be comfortable and enjoy the atmosphere while doing it," said Gendusa. "DSI came highly recommended to me as the firm that could design that into reality."

The 22,800 sq. ft. building will consist of:

  •     Two stories of office space over two stories of parking allowing for approximately 160 vehicles
  •     An exterior urban industrial design intended to emulate a New York style warehouse circa 1920
  •     An interior that is an open, colorful and high energy avant-garde world with cost efficient materials such as exposed block walls, exposed mechanical systems and stained concrete floors.

The differences in the interior and the exterior styles highlight the intensity of the interior work spaces. Great consideration has been given to the building design to ensure that the space allows the proper workflow throughout the office with regard to the different departments and divisions.

Andy Dohmen, AIA and Peter Fertig, Associate AIA, partnered in 1998 to form what is now known as Design Styles, Inc. Since its beginning, the firm has experienced tremendous growth in many areas including its size, services and client base.

About PostcardMania:

Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. Today they are on a $15 million-dollar-revenue run rate and employ over 135 people. PostcardMania was the first full-service postcard direct-mail marketing company to market to general businesses nation-wide and help them expand through the use of direct mail marketing techniques. Their services include graphic design, printing, highly-targeted mailing list acquisition and mailing services with free marketing advice. Visit their web site at

About Design Styles:

Design Styles, Inc. (DSI) is dedicated to the creation of creative, functional architectural design of custom homes, remodels and commercial projects for individuals, builders and developers. Since their establishment in 1998, the full-service, award-winning firm has proven its reputation of excellence with their continuous growth and annual revenue increases. Today, they employ over 20 people and have more than doubled their annual revenue over the last two years. For more information, visit


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