New Product Packaging May Explain Madonna Adoption Scandal

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It is possible that Madonna's attempt to adopt a young African boy is fueled by a marketing skill that even she doesn't realize is at work. According to the authors of the book, "EVERYTHING I KNOW ABOUT DATING I LEARNED IN BUSINESS SCHOOL: How to Succeed in dating using basic business practices," effective product repositioning and packaging is what made Madonna famous, especially since the product is herself.

It is possible that Madonna's attempt to adopt a young African boy is fueled by a marketing skill that even she doesn't realize is at work. According to the authors of the book, "EVERYTHING I KNOW ABOUT DATING I LEARNED IN BUSINESS SCHOOL: How to Succeed in dating using basic business practices," effective product repositioning and packaging is what made Madonna famous, especially since the product is herself.

The authors also speculate that Madonna may have been making a selfless humanitarian gesture, while deep down exercising those marketing skills that allow her to change her look, her style, her target audience, and her music based on the trends of the times. The authors have outlined these changes in the book in an analysis they call, "Packaging Case Study: Madonna."

EXCERPT: "Superstar Madonna Louise Veronica Ciccone was born in Rochester, Michigan, in 1958. Young Madonna liked to sing and dance, and her aspirations to "be famous" were no different than millions of other girls around the world. But Madonna succeeded where others failed, and Madonna's enterprises have fueled popular trends in fashion, music, dance, sex, gender orientation, yoga, and women still going to the gym past the age of 40. Also, because of her power, fame, and sexual adventurousness, Madonna apparently can get any man, or woman, that she wants (with exception of Spanish actor Antonio Banderas, who was looking for a really All-American girl when he decided to leave his faithful Spanish wife). She could therefore be considered a role model for all of us.

Over the years she has become closely associated with many cultural expressions, including "Material Girl," "Boy Toy," "Trend-Following Chameleon," and "Shape-Shifting Provocateur." There is no doubt that she finds a new product trend and claims it as her own.

How did Madonna Louise Veronica Ciccone become the one-word supernova known as Madonna? She did it through a superior packaging strategy."

To read more of the "Packaging Case Study: Madonna" section of "EVERYTHING I KNOW ABOUT DATING I LEARNED IN BUSINESS SCHOOL: How to Succeed in dating using basic business practices," go to http://www.cafeandre.com/Madonna.pdf, or to http://www.cafeandre.com

MORE ABOUT THE BOOK:

Learn 1 Year of Successful Business Strategies in 1 Day ...and a few other useful ideas as well

What is the fastest way to teach or learn key business practices and concepts?

The answer is to 1) Make them Personally Relevant, 2) Make them Humorous, and 3) Make them based on Actual Experience.

This is the successful strategy of the authors of EVERYTHING I KNOW ABOUT DATING I LEARNED IN BUSINESS SCHOOL. Not only become a Dating Mogul, but a Business Mogul as well by learning how to use key entrepreneurial principles such as:

  • Timely and Relevant Market Research
  • Understanding your Competitive Advantage
  • The Best Packaging and Positioning
  • Effective and Outstanding Advertising
  • Managing Finances and Offering Promotions
  • Winning Your Negotiations
  • Consulting Others for Advice

This humor-filled self-help book was conceived by alumni from America's top business schools. Combined

among them, they have over fifty years of business and life experience, and have found that by creatively applying business concepts in a context that people find interesting and personally relevant, businesspersons can learn the basics they need to succeed... both in commerce and in life.

"Not only good social advice, but good business advice as well. I've got a few friends who could use this information." - Gavin Newsom, San Francisco Mayor and Business Leader

Title: EVERYTHING I KNOW ABOUT DATING I LEARNED IN BUSINESS SCHOOL: How to succeed in dating by using basic business practices, SECOND EDITION

ISBN: 0-9767682-2-4

Suggested Retail: $14.95

Binding: Trade Paperback

Pages: 120 pages

Authors: Reed, Crump & Mart

Publisher: TCB CAFE Publishing & Media

http://www.cafeandre.com

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