GreatCall, Inc. Selects firstSTREET to Market Jitterbug, Simple-to-Use Cellular Phones and Service

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firstSTREET a leading provider of products tailored to consumers over 55 years of age, announced today that the company has been retained by GreatCall, Inc. to provide a direct response marketing program for the Jitterbug Dial™ and Jitterbug OneTouch™ cellular phones via consumer print media nationally. The Jitterbug phone, which was developed by GreatCall in partnership with Samsung, is an ideal choice for people who want convenience and safety, but have become frustrated by overly complicated cell phones and service plans.

firstSTREET a leading provider of products tailored to consumers over 55 years of age, announced today that the company has been retained by GreatCall, Inc. to provide a direct response marketing program for the Jitterbug Dial™ and Jitterbug OneTouch™ cellular phones via consumer print media nationally. The Jitterbug phone, which was developed by GreatCall in partnership with Samsung, is an ideal choice for people who want convenience and safety, but have become frustrated by overly complicated cell phones and service plans.

Cellular phone users looking for a way to stay connected with friends and family via a simplified cell phone experience can now purchase the Jitterbug phones by calling 1-800-704-1210 or online at http://www.jitterbugdirect.com.

"Joining forces with firstStreet is a great example of reaching out to a segment of the population who want simplicity and have been overlooked by many technology companies," said Arlene Harris, CEO and co-founder of GreatCall. "We are delighted to bring our Jitterbug phones to new customers by providing a simple phone and personalized service that works for the way they want to live."

According to the agreement, firstStreet will create and implement a direct response marketing program by placing advertisements in various consumer print media for Jitterbug cellular phones and performing telemarketing services on behalf of GreatCall.

"firstSTREET and GreatCall are both intensely focused on fulfilling unmet wants and needs for less tech savvy consumers," said Mark Gordon, President and CEO of firstSTREET. "firstSTREET's marketing expertise in cost effectively reaching consumers 55+ together with GreatCalls' simplified cellular phone and experience, is a perfect combination that allows consumers to win. Now all consumers will have an attractive cellular phone and service that until now was non-existent."

Jitterbug Dial and Jitterbug OneTouch -- Designed for Simplicity and Elegance

Jitterbug Dial

Offers the conventional 12-button keypad. Ideal for users who want an easy-to-use mobile phone to dial direct and keep in touch.

  •      Large, backlit and bright easy-to-see buttons
  •     Full keypad for dialing yourself
  •     An easy-to-access personal phone list for calling direct
  •     Soft ear cushion and hearing aid compatibility for better sound quality
  •     Simple "yes" and "no" action buttons -- no confusing icons
  •     Press "0" to reach a live Jitterbug operator who answers you by name
  •     Optional helpful onscreen hints
  •     Large text on screen

Jitterbug OneTouch

A smart choice for those who want the security of having a cell phone in their car, purse or pocket for an emergency. Especially useful for low usage, safety-oriented users, older or disabled consumers.

  •      Press Operator to reach a live Jitterbug operator who answers you by name
  •     A middle direct dial button is personalized for you with your home number, tow service, or in-case-of emergency number -- it's your choice
  •     One touch access to 911 services
  •     An easy-to-access personal phone list for calling direct
  •     Large back-lit and bright easy-to-see buttons
  •     Soft ear cushion and hearing aid compatibility for better sound quality
  •     Helpful onscreen hints
  •     Simple "yes" and "no" action buttons -- no confusing icons

Specifications

  •     Tri-Mode: 850/1900 CDMA/AMPS
  •     65K color display, 160 x 128 pixel
  •     Multilingual text display: English, French, Spanish
  •     Speakerphone
  •     5 Polyphonic ring tones

Pricing and Availability

Jitterbug pricing is simple and intuitive. Both the Jitterbug Dial and Jitterbug OneTouch are priced at $147.00 or three easy payments of $49.00. Consumers simply choose their phone, their service plan based on how many minutes of talk time they plan to use, and whether they want the convenience of paying monthly or one time a year (for which they get a 20% discount on the price of the phone.)

GreatCall also offers a variety of optional accessories that are designed to work with Jitterbug phones:

  •     Hands-free Car Cradle
  •     Car Power Charger
  •     Emergency Battery
  •     Extra Handset Battery (Standard Lithium Ion)
  •     Extra AC Battery Charger
  •     Leather Case

About GreatCall

GreatCall was founded by Arlene Harris, a 45-year veteran in wireless and creator of the highly regarded SOS emergency phone and Martin Cooper, the father of the first portable cellular phone. GreatCall's vision is to connect people with family and friends when they are away from home by providing a simple phone and personalized service that works the way they want to live. The company's support and systems are centered on simplicity, personalization and an emphasis on convenience and comfort. GreatCall is located in Del Mar, CA. For more information, please visit http://www.Jitterbug.com.

About firstSTREET

firstSTREET is the leading direct marketer of innovative products to seniors in the United States. firstSTREET's leading products are advertised in virtually all of America's major consumer magazines, and marketed to a house file of over 2.5 million customers (average age -- 63) via the company's monthly catalog. Additionally, firstSTREET's award winning website (http://www.firststreetonline.com) attracts over 2.0 million visitors per year, the vast majority of which are age 55 and older. firstSTREET is located in Colonial Heights, Virginia. For more information on the company please visit http://www.firststreetinc.com , or to shop http://www.firststreetonline.com.

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DANIEL YONTS
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