Online Shoppers Expected to Smash Holiday Buying Record -- SilkBow.com Stands Ready for Record Number of Holiday Shoppers

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Traditional holiday shopping at malls and local stores is losing out to the savvy shopper who spends her time online buying gifts from the comfort of her home. SilkBow.com embraces the latest online trend toward the one-stop shopping website where you can find great gift ideas for everyone on your list.

Packed parking lots. Pushy crowds. Stressed sales staffs. Out-of-stock items. These are just a few of the holiday traditions awaiting shoppers as the 2006 buying frenzy kicks into high gear. Unless, of course, they shop online.

Every year, more consumers are avoiding the last-minute mall trips and bad food court meals by choosing to shop online at gift retailers like SilkBow.com. The website is a one-stop shop for gift selection, originally designed to help busy moms with their hectic everyday lives. And the word hectic and holidays have become synonymous with each other.

"The Internet is a fabulous place to shop, but finding that perfect gift at a site you've never been to is time consuming and quite a challenge," said SilkBow co-founder Karen Fusco, a systems consultant and mother of two. "The trend toward one-stop shopping sites is a real time saver because we scour the Web for you."

There will be plenty of Web scouring this holiday season, say online analysts. The rate of holiday spending is expected to hit the $32 billion mark, according to JupiterResearch's "Online Retail Holiday Forecast, 2006." The record forecast is an increase of 18 percent over 2005 spending. The amount of shoppers is expected to rise as well, increasing six percent from the 2005 season to 114 million.

"For retailers selling online, the larger opportunity this holiday season will come from increased levels of spending from existing online buyers," JupiterResearch Senior Analyst Patti Freeman Evans said in a statement. "Additionally, more than one third of online holiday shoppers will still make online purchases after ground cut-off dates, which signals opportunity and added stress for retailers to capture the inevitable last-minute purchases."

With the huge number of online shoppers expected to make purchases past those shipping cut-off dates, SilkBow becomes the perfect place for the procrastinator. With a huge selection of high-quality gifts at a single website, SilkBow is the unrivaled shopping portal. A high-end search engine allows shoppers to narrow down categories and shave hours off of the holiday shopping process. SilkBow can specify age and price range, occasion, gift type and even personality type. Need a gift that's under $50 for the family couch potato? SilkBow can take shoppers directly to a line of gifts suited just for that lovable slacker.

SilkBow has dozens of gift categories, including dolls and toys, books and collectibles, novelty clothing and stuffed animals, all of which will be favorite items this season. According to the NPD Group's annual Holiday Survey, "traditional" gift items will be among the most popular this year.

"SilkBow brings together the finest choice from many merchants and many sites," said Fusco. "All you need to do is check out one website to see the great items we've already found. It's so simple, the holiday shopping process will run as smooth as silk."

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PAT BRILL
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