Personalised Number Plates Bring in the Business

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The astonishing power of personalised number plates as a marketing tool is demonstrated in a remarkable case study.

Regtransfers.co.uk, the UK's largest personalised number plates specialist, has released a case study demonstrating the power of personalised number plates as a marketing tool.

The public perception of personalised number plates is generally of a product owned by individuals who want to make a personal statement. In many cases, of course, that is the case, and it is only recently that other aspects have begun to attain significant media coverage. One company in particular is reaping the benefits of an inspired long-term marketing campaign based around custom vehicle registrations.

Regtransfers.co.uk has equipped a fleet of vans with themed number plates. London's Pimlico Plumbers is easily the best known plumbing company in the country and, as founder and MD Charlie Mullins recently stated, personalised number plates are the most important part of the company's advertising. With vans sporting plates such as B1 DET , LAV 1 , F1 USH , W4 TER , DRA 1N , S1 NKS and even BOG 1, it isn't surprising that Pimlico Plumbers' fleet of vehicles is gathering a following of fans reminiscent of that which grew around the famous Eddie Stobart trucks.

Pimlico Plumbers have been coming back to Regtransfers.co.uk for nearly 25 years, and have invested in literally dozens of personalised plates for their vans. Their status has grown steadily, and their regular clients now include many top celebrities.

Regtransfers.co.uk specialises in providing themed number plate selections for corporate vehicle fleets. For additional information on how custom vehicle registrations can help your business please call the Regtransfers.co.uk marketing department for advice on 01582 470077, or contact our sales advisors on 01582 477333. Marketing lines are open from 8.30 am - 5.00pm Monday - Friday, and sales lines are open from 8am - 11pm 7 days a week.

Personalised Number Plates for Business

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RICK CADGER