North Cypress Medical Center Enlists Intra-Focus for Marketing and Branding Development

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Marketing Solutions Company to provide revamped image and marketing for Northwest Houston hospital.

Intra-Focus, a marketing solutions company, today announces that North Cypress Medical Center, located in Houston's Northwest Corridor, has enlisted Intra-Focus as their agency of record to provide brand development, strategic marketing consulting and execution of their marketing communication strategy.

North Cypress Medical Center is a 195,000 square foot physician-owned hospital in Houston, set to open January 2007 in Houston's Cypress Fairbanks district. The 64-bed hospital (with a near-term goal of 88 beds) was established by a group of local physicians dedicated to creating a modern, sophisticated, patient-friendly healthcare facility.

Set among well-landscaped grounds with numerous fountains, North Cypress Medical Center will provide Houston and its surrounding areas advanced medical and healthcare services in an attractive, comfortable environment. North Cypress' capabilities will include the latest diagnostic and testing modalities, PET scanner, ultra-high resolution rapid CT scanner, medical and radiation cancer centers, outpatient surgery center, comprehensive breast center, emergency rooms and administrative offices.

In an effort to promote their grand opening, wide range of services, and patient-friendly design, North Cypress has engaged Intra-Focus to develop a targeted marketing strategy and consistent market presence in the Houston area. As part of the hospital's brand development, the Austin, Texas-based marketing company will produce a new logo, website, print collateral, newsletters, and other marketing communication vehicles for all media channels. Other services will include developing and executing a marketing strategy to attract patients, and drive doctor and hospital staff recruitment.

"I have worked with Intra-Focus in the past," says Stacy Thornton, Director of Professional Relations, "and I have been consistently amazed by their creativity, their level of accountability, and their continuing effort to deliver positive results on every project."

Intra-Focus CEO, Jeff Novak explains, "This new partnership is a testament to our firm's ongoing development of subject matter expertise in medical marketing and, more importantly, our commitment to providing an outstanding customer experience for all of our clients."

In addition to their services for North Cypress Medical Center, Intra-Focus is also the agency of record for First Choice Emergency Clinics in Houston and Dallas, Park Plaza Hospital in Houston, the Georgetown Sleep Center in Georgetown, as well as providing Internet marketing services for The Urology Team and the Prostate Center of Austin.

About North Cypress Medical Center

North Cypress Medical Center is a 195,000 square foot, physician-owned hospital located in Cypress, Texas serving Houston's Northwest corridor and surrounding areas. Created by a group of local physicians to serve the area's rapidly growing population, North Cypress will provide cutting edge medical services in an attractive, sophisticated healthcare facility. Services include Emergency Imaging, Cardiology, Breast Center, Cancer Services, Sleep Disorders, Surgery and Orthopedics.

For more information on North Cypress Medical Center Contact:

Stacy Thornton

Director of Professional Relations


About Intra-Focus, Inc.

Intra-Focus is a full-service marketing company that integrates art and technology to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trend setting creativity, Intra-Focus helps its clients build brand strategy and market presence that generate qualified demand and quantifiable results. Intra-Focus provides innovative marketing solutions to businesses ranging in size from start-up to Fortune 500.

For more information contact:

Robert Cowes

Vice President of Products and Services



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Stacy Thornton
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