Conversation Styles Can Either 'Juice' or Drain Employees' Energy, Says New Leadership Book

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Co-founder of Juice, Inc. examines how employers can tap the “intelligent energy” of their workforce and achieve high-performing behaviors.

When employees feel energized, they love to offer their best stuff -- their discretionary effort.

The quality of an organization is only as good as the quality of its conversations, states author Brady G. Wilson; however, the skill of conversation is dying in a world of e-mail and virtual teams. Yet leaders can still tap into their company’s “intelligent energy” -- the source of high-performing behaviors -- by shifting away from a conversational style that “pushes” their needs, and embracing one that “pulls” out understanding between them and their teams.

This premise is what fuels the new book, “JUICE: Release Your Company's Intelligent Energy Through Powerful Conversations.” Wilson is the co-founder of Juice Inc., a solution provider for leaders who want to boost their organizational energy levels and employee engagement. The book, just released, offers tips for leaders on the use of “Pull Conversations” to develop a high-performing culture and explains the value of intelligent energy.

“The one thing that can create a spike in a person’s productivity from one day to the next is their personal energy level,” explains Wilson. “When employees feel energized, they love to offer their best stuff -- their discretionary effort.”

Wilson’s book illustrates how Pull Conversations can unlock an employee’s best energy -- their willingness to go above and beyond the call of duty. People have two basic orientations in their conversations, he notes: push or pull. The Pull Conversation is a blend of inquiry and directness that enables a leader to understand the reality of another person’s world. Those who push their needs and desires onto others without regard trigger a defensiveness that causes their listeners to shut down. Misunderstanding, mistrust and mistakes typically follow.

However, those who pull out others’ realities -- and genuinely listen -- create an understanding of the other person’s world that creates trust and high-performing behaviors. JUICE explains both models and provides real-world examples to illustrate ways to create a culture of Pull Conversations. Its chief goal is to help leaders and managers learn how to pull out the reality of their co-workers and employees. The end result is intelligent energy, a combined sense of focus, flow, passion, purpose and drive which delivers high performance and sustained results.

“What matters to employees more than anything else at work is their feelings -- the core emotional drivers,” Wilson adds. “How they feel on the job determines how engaged they are. Leaders are cultural architects who have the capacity to create environments where it feels good to work, and it’s easier to get results.”

Copies of JUICE can be purchased by visiting the Juice Inc. website at or by calling 519-822-5479.

An additional resource is the Juice Resource Centre, also located at, which offers information on related workshops, speaking engagements, articles and excerpts. Juice Inc. also offers the Juice Check™, a tool designed to help companies measure how much intelligent energy is being released in a work environment.

About Juice Inc.

Since 1998, Juice Inc. has been working with organizations to create better business outcomes and improve performance by releasing Intelligent Energy. Juice Inc. has seen a significant return on investment for the companies it has worked for. Juice’s client list includes Amex, AstraZeneca Canada, CIBC, Co-operators, Kellogg, Canadian Tire Financial Services, Cooper-Standard, JANKelley Marketing, Kraft Foods, LaserNetworks, Linamar Manufacturing, Manulife Financial, NestlePurina, Raytheon, Saint Elizabeth Health Care and UNICEF.


Crista Renner


This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.

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Crista Renner
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