Diversity Affluence is the Authoritative Voice of, and Advocate for, Marketing to the Affluent Ethnic Consumer

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As the first company of its kind, Diversity Affluence provides the depth and breadth of marketing and business development consulting necessary for brands to effectively target and engage new and affluent ethnic "classes." The staff is made up of seasoned trendsetters, futurists, luxury marketers and diversity consultants focused on developing effective strategies and tactics to increase business productivity.

As the first company of its kind, Diversity Affluence provides the depth and breadth of marketing and business development consulting necessary for brands to effectively target and engage new and affluent ethnic "classes." The staff is made up of seasoned trendsetters, futurists, luxury marketers and diversity consultants focused on developing effective strategies and tactics to increase business productivity.

"Today, 13 percent of American households have an annual income of $100,000 or more, compared with just four percent a decade ago, according to the U.S. Census 2000. Increasingly, a greater proportion of that total belongs to members of the diverse ethnic population," says Andrea Hoffman, president and CEO of Diversity Affluence, a New Jersey-based marketing and consulting company.

Diversity Affluence provides expert marketing and business development insight and advice to brands that are interested in engaging this consumer as a way to expand their reach and ultimately increase sales.

As the first company of its kind, Diversity Affluence provides the depth and breadth of marketing and business development consulting necessary for brands to effectively target and engage new and affluent ethnic "classes." The staff is made up of seasoned trendsetters, futurists, luxury marketers and diversity consultants focused on developing effective strategies and tactics to increase business productivity.

Through its wealth of knowledge, insight, consulting services and custom research Diversity Affluence helps brands and the media develop a deeper understanding of a broader spectrum of affluent ethnic consumers including: Asian Americans, Hispanic Americans, African Americans, Russian Americans and more.

"Of the 38.3 million African-American households, more than 5 million report income of $100,000 or more. That, perhaps surprisingly, is about the same percentage as for the overall U.S. population. Forty-three percent own their homes, and more than one million blacks hold advanced degrees. The African-American enrollment at elite universities is at a high of nine percent," says Andrea Hoffman. She goes on to say, "As Diversity populations grow and cultures merge, a shift in how strategies are written, how marketing budgets are allocated, and how plans are executed is a business imperative."

Hoffman has worked with the likes of BMW of North America, Mercedes-Benz USA, Alliance Capital Management, 20th Century Television, the Hispanic Civil Right Organization - National Council of La Raza, ABC's American Latino Media Arts Awards, Hachette Filipacchi Magazine, actor Jon Seda, Gibson Musical Instruments, and NASCAR Café, just to name a few.

Andrea has been interviewed for Lowe's magazine, Pizza Marketplace and Automotive News and will be a panelist at the 2007 Automotive News World Congress.

You can learn more information about Diversity Affluence by visiting http://www.diversityaffluence.com. Other companies may focus on marketing to the general luxury consumer, but no one else today can focus on the viable affluent ethnic consumer like Andrea - the absolute authority on this subject.

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LISA IANNUCCI
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