Responding to Demand Volatility Proves Dominant Theme at Kinaxis Customer Conference

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Customer Best Practice Sessions and Keynote Address by Lora Cecere of AMR Research among Highlights of Kinexions '06.

Kinaxis™ Inc., a provider of an on-demand Response Management service that drives operations performance management by enabling brand owners and manufacturers to rapidly respond to change, held its User Conference - Kinexions '06 – in Chicago, October 16-18th. This two-day event consisted of a keynote address by Lora Cecere, Research Director at AMR Research, and included some of the world's leading brand owners and contract manufacturers. Kinexions '06 provided an opportunity for attendees to gain in-depth product knowledge, one-on-one access to RapidResponse experts and new insight from other industry users on leveraging the RapidResponse solution.

Kinexions' 06 keynote speaker, Lora Cecere is a widely cited industry thought leader, particularly for her recent work on Demand Driven Supply Networks (DDSN) - a system of technologies and processes that senses and responds to real-time demand across a network of customers, suppliers, and employees. Lora outlined the key milestone stages to establishing a demand-driven supply network – reacting, anticipating, collaborating and orchestrating. Sharing insights from DDSN research, Lora discussed how supply networks are changing, as well as where companies are investing, and more importantly, how being demand-driven can make a difference in a company's performance across several metrics.

Sharing numerous success stories and individual insight into innovative ways to employ the Kinaxis RapidResponse solution, several customers also gave case-study presentations on a variety of topics ranging from the challenges in dealing with new product introductions amidst ever shortening product lifecycles, to the issues of managing outsourced supply chains. Participating companies included:

  • Scientific Atlanta, a Cisco company
  • Raytheon
  • Toshiba Europe
  • Smiths Aerospace
  • Varian Semiconductor Equipment
  • Jabil
  • PEMSTAR

Solectron and Teradyne: Coordinating Response across a Virtual Enterprise:

In addition to the customer best practice sessions, a joint-presentation titled, Coordinating Response across a Virtual Enterprise, was given by Solectron and its customer, Teradyne on how they were able to increase visibility and coordination across their respective supply networks to improve operations performance. This presentation will be presented as an industry webcast for general public viewing on November 3rd, 2006.

Throughout the course of the event, the most prevalent theme expressed from all parties surrounded the challenges associated with demand management. In the face of current market challenges - increasing competition, shorter product lifecycles, outsourced supply chains and broad geographic market reach - the dynamic alignment of demand and supply becomes increasingly difficult. The consensus is that planning activities have become less effective in this environment. The key now is providing people with the right information and tools to respond to change as it happens. In support of this need, leaders are establishing tighter relationships across their extended supply networks that promote collaboration through shared information and user empowerment.

Consistent with the Kinaxis value proposition, the notion of supply chain responsiveness was repeatedly expressed as a business critical requirement, while the need for supply chain collaboration also ranked high in attendees' minds.

About Kinaxis

Kinaxis stands alone in delivering an on-demand Response Management service that drives operations performance management for brand owners and contract manufacturers. RapidResponse extends beyond supply chain planning systems to enable global leaders such as Casio, Coty, Honeywell, Jabil Circuit, Raytheon and Benchmark to access real-time information; quickly collaborate to reach optimal decisions that align with corporate objectives; and rapidly drive effective action when faced with constant changes. For more information, visit the Kinaxis web site at http://www.kinaxis.com or the company's blog at blog.kinaxis.com.

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LORI SMITH
Kinaxis
613-592-5780
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