Benefit Software Inc. Names Heather Bechtol to Head Printed Benefit Statement Practice of Professional Services Division

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Small and medium-sized businesses depend on teamÂ?s expertise to produce professional high-impact benefit statements that communicate and differentiate the value of employer-paid benefits.

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Benefit Software Inc. (BSI), ( a leading provider of benefits communication solutions, today named Heather Bechtol to head the Printed Benefit Statement Practice of its Professional Services Division. Bechtol and BSI’s Printed Benefit Statement Practice team provide small and medium-sized businesses (SMBs) that lack dedicated IT and/or human resources staff with a full range of services to produce personalized statements that effectively communicate and explain the broad array of benefits and compensation that they provide to each employee.

Surveys show that most employees are unaware of the extent of their benefits and do not fully appreciate how much their employers are paying for them, which often decreases staff morale, lowers productivity, and leads to turnover. To effectively attract and retain top talent, it’s increasingly important for SMBs to differentiate themselves by communicating the full value of the benefits and compensation package that they offer. However, many SMBs don’t have the time, resources, or expertise to produce high-impact personalized benefit statements that explain the value of each employee’s total rewards.

“Our Printed Benefit Statement Practice team provides much-needed support at all stages—from concept to design and execution—to ensure that employee benefit statements present an accurate total rewards overview and also help SMBs differentiate what they offer,” says William Smith, vice president of sales and marketing at Benefit Software. “Heather’s leadership and her understanding of how SMBs work and what they need will enable us to provide complete support—from the initial planning stages, through implementation, and beyond—to ensure that the finished statements achieve the client’s objective of redefining the value of benefits beyond cost.”

“I’m looking forward to working with SMBs in helping them realize the advantages of having professionally-produced benefit statements,” says Bechtol. “Our Printed Benefit Statement Practice team members combine their in-depth knowledge of benefits with IT acumen, project management expertise, and top-notch design and production skills to provide our SMB clients with a complete solution for producing quality, high-impact statements.”

Printed Benefit Statement Services

Members of the Printed Benefit Statement Practice team can support clients through the entire benefits communication process—from strategy and statement design to data gathering and final production—or step in at any point to help them affordably execute their strategic communication goals. Printed benefit statement services include:

• Consultation and project analysis to determine individual requirements and needs, such as budgets, statement formats, internal review processes, and production schedules.

• A comprehensive, multi-stage timeline approved by the client.

• A secure, private client engagement Web site to manage communications and project milestones.

• Statement design that accounts for messaging, logos, supporting graphics, and color. Options include straightforward single-page summary statements to comprehensive, graphically rich, multi-page statements that can include survey responses.

• Drafting of copy for the statement. This also can include a review of existing company communications (benefit descriptions, enrollment handbook, carrier information, etc.) to ensure the accuracy and consistency of all content.

• Integration of employee census information and, if applicable, data files from third-party administrators or insurance agents.

• Professional production and printing services to ensure high quality finished statements.

• A rigorous consultation and review process throughout the engagement to ensure that employee benefit statements meet changing requirements in each client’s dynamic work environment.

About Benefit Software Inc.

Benefit Software Inc. (BSI) is a leading provider of highly effective employee benefits communication solutions. In addition to designing and publishing PC software applications, BSI offers outsourced printed benefit statement services through its Professional Services team and is an ASP for Fringe Facts® Online, a comprehensive, customized Internet-based employee benefits communication solution. The dedicated staff at BSI have backgrounds in human resources, employee benefits, insurance, finance, program development, software support, and training. Incorporated in 1978, the company now has over 3,500 customers and continues to develop new benefits communication solutions for employers and insurance professionals. For more information, visit

For additional information, contact:

Michele Rubin

Senior Account Manager

BackBone, Inc.



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Michele Rubin
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