San Diego, CA (PRWEB) October 31, 2006
Reward Media Systems, Inc., a new wireless advertising company that uses proprietary sign-based technology to link advertisers and consumers, has introduced mobile metrics analysis that for the first time allows advertisers to track real-time consumer behavior from the link point to the purchase point.
In addition to downloading points redeemable for products and services, advertisers can now see how potential consumers react to specific product launches and enhancements, packaging, messaging, and incentives.
Using outdoor and venue signage as its link point, the REMESYS system passively and non-intrusively identifies and captures accounts via a cellphone or a branded, keychain transponder carried by consumers. Points are delivered over the Internet, downloaded by the consumer, and redeemed at the retail location.
"Many consumer behavioral patterns and demographics can now be identified and compared, from overall market performance to specific brands," said Robert Fisher, Co-CEO/President. "RMS gives advertisers a new tool to identify and manage consumer loyalty and behavior on a streaming, real-time basis," pointing out that the data collected will also allow advertisers to fine-tune their campaigns word-by-word and color-by-color, as well as localize and cluster offers and incentives.
"The mobile metrics component adds a location-aware, B2B dimension to REMESYS," said Patrick Murphy, Co-CEO/President. "Coupled with the system's B2C advertiser-to-consumer link and increased exposure opportunities, REMESYS now gives advertisers a new way to access and analyze consumer behavior in virtually any area or demographic."
Using readily available wireless-mobile (WiMo) and Internet technologies, REMESYS creates an interactive and ongoing relationship between advertisers and their audiences, or A2A communications. When in place, REMESYS will display, distribute and introduce products and merchandise to millions of consumers daily, 365/24/7.
REMESYS opens new display opportunities for both advertisers and media companies by adding hundreds of thousands of new and enhanced locations to their current display inventories. Media companies can sell display times and locations to complement ongoing billboard and signage programs, as well as customized and pinpointed campaigns in first-time demographic areas.
Signs can be mobile or fixed and can stream both live and programmed data. In school zones, for example, a unique REMESYS sign can include an approaching vehicle's speed, looped advertiser messages based on the day and time, the advertiser's logo, emergency/weather/ traffic information, etc. Data can be programmed or can be
On traditional outdoor, mall and venue signage, A2A interaction is created by a wireless link between a sign's transponder and a RewardMember's transponder. Once the link is established, points are downloaded to the RewardMember's password-protected online account. Points are rewarded as specific advertiser coupons or can be converted to coupons selected by the RewardMember. Coupons are then printed and redeemed at the advertiser's location.
The motivation for virtually anyone to carry a transponder is to collect points for products, services and merchandise that define a person's lifestyle, including frequent flier miles, discounts at resorts, hotels, restaurants, movies, cruises, fast-food outlets, sporting and entertainment events, tires and batteries, clothing, jewelry, supermarkets, kid's toys, dayspas/medspas, cosmetics, clothing, BMW-Mini cars, and Harley-Davidson motorcycles, clothing and merchandise, tools, Ford trucks, computers and software.
RewardMedia Systems, Inc.
RewardMedia Systems is a wireless advertising company formed in June 2006, with corporate headquarters in San Diego, CA. The company's REMESYSystem received patent-pending status in June 2006 and will be marketed directly to Outdoor Media companies who in turn will sell the system's unique interactive-reach to its outdoor advertisers.
For more information, contact:
Robert Fisher, Co-CEO/President
Reward Media Systems, Inc.