MarketingSherpa Publishes 'Top 10 B-to-B Lead Generation Marketing Mistakes' Report Newly Revised for 2007

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Warren RI: MarketingSherpa released today it's newest report, Top 10 B-to-B Lead Generation Marketing Mistakes 2007'. The $19.95 report features business-to-business marketing advice on search engine marketing, PR, and email marketing. It is available for free download until November 10th at: http://s-i45qd-1315.sgizmo.com

MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketers, released today it's newest report, Top 10 B-to-B Lead Generation Marketing

Mistakes 2007'. The $19.95 report is available for free download until November 10th at: http://s-i45qd-1315.sgizmo.com

The "Mistakes" report has been completely revised to address the all-too-common errors many business-to-business marketers make while using the following tactics for lead generation campaigns:

  • Search engine optimization (SEO) for Google and other search engines
  • Email marketing and email newsletters to prospects
  • Graphic and art design for advertising, Web sites, and marcom
  • Public relations
  • Lead registration and sign up forms

The report also briefly addresses the role of blogs, podcasting and viral marketing as part of an ongoing b-to-b lead generation campaign. Marketing professionals may download their own copies of this $19.95 PDF report at no charge until November 10th at:

http://s-i45qd-1315.sgizmo.com

About MarketingSherpa

Each week 237,000 marketing professionals read MarketingSherpa's latest Case Studies and Benchmark Guides, including its bestselling 'Business Technology Marketing Benchmark Guide'.

The award-winning research firm also produces annual B-to-B Demand Generation Summits in both Boston and San Francisco. For more information, go to:

http://www.sherpastore.com/B-to-BDemandGenerationSummit2006.html

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Betsy Kreiner
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