Warren RI (PRWEB) October 31, 2006
MarketingSherpa Inc, a research firm publishing Case Studies and Benchmark data for marketing professionals in corporate America, announced a call for speakers for its annual Email Marketing Summit & Expo today. Advanced email marketers who have a Case Study or lessons learned to share with their peers are invited to submit proposals at: http://www.marketingsherpa.com/sample.cfm?ident=29750
More than 650 email marketers are expected to attend the 2007 Summit scheduled to be held March 4-6th in Miami Florida. Topics to be covered include:
o How to grow your list faster -- with names that respond
o How to automate personalized, high-impact campaigns including welcome series, purchase reminders, lead nurturing, loyalty generating, etc.
o How to tweak your creative design for better results (including A/B and multivariate test Case Studies.)
o How to better measure engagement, test results, true delivery, and value-per-name (far beyond the open and click.)
o Fresh content ideas to give your email newsletter new life.
To increase your chances of your proposal being accepted, it should be either of the following:
#1. Client-side Email Marketers -- (ie. not email vendors or agencies) to present Case Studies on their own real-life tests and tactics from the past year.
#2. Panels of multiple email marketers (may be organized by a vendor/agency) focused on *proven* advanced tactics in : growing lists, testing creative or frequency, segmentation, global email, automated series, email newsletters, surveys, or offer campaigns.
More information about the March 2007 Email Marketing Summit & Expo is at:
# # #