MarketingSherpa Seeks Case Study Speakers for Email Marketing Summit & Expo to Be Held in Miami FL March 4-6 2007

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MarketingSherpa has issued a call for speaking proposals for its annual Email Marketing Summit & Expo to be held March 4-6th in Miami Florida. More than 650 email marketers are expected to attend. Advanced email marketers should submit speaking proposals at:

MarketingSherpa Inc, a research firm publishing Case Studies and Benchmark data for marketing professionals in corporate America, announced a call for speakers for its annual Email Marketing Summit & Expo today. Advanced email marketers who have a Case Study or lessons learned to share with their peers are invited to submit proposals at:

More than 650 email marketers are expected to attend the 2007 Summit scheduled to be held March 4-6th in Miami Florida. Topics to be covered include:

o How to grow your list faster -- with names that respond

o How to automate personalized, high-impact campaigns including welcome series, purchase reminders, lead nurturing, loyalty generating, etc.

o How to tweak your creative design for better results (including A/B and multivariate test Case Studies.)

o How to better measure engagement, test results, true delivery, and value-per-name (far beyond the open and click.)

o Fresh content ideas to give your email newsletter new life.

To increase your chances of your proposal being accepted, it should be either of the following:

#1. Client-side Email Marketers -- (ie. not email vendors or agencies) to present Case Studies on their own real-life tests and tactics from the past year.

#2. Panels of multiple email marketers (may be organized by a vendor/agency) focused on *proven* advanced tactics in : growing lists, testing creative or frequency, segmentation, global email, automated series, email newsletters, surveys, or offer campaigns.

More information about the March 2007 Email Marketing Summit & Expo is at:

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Tad Clarke
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