Arizona Marketing Firm, Off Madison Ave, Launches New Agency Web Sites

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Off Madison Ave, one of the leading and fastest-growing integrated marketing communications agencies in the Valley, announced today the launch of its redesigned Web site.

Off Madison Ave, one of the leading and fastest-growing integrated marketing communications agencies in the Valley, announced today the launch of its redesigned Web site at OffMadisonAve.com and MightyInteractive.com, the redesigned site for its Internet marketing division. Marking the recent eighth anniversary celebration for the Arizona advertising agency, the relaunched Web sites showcase a new design and additional features including: regular blogs written by members of the agency staff from various disciplines; an easy-to-use interface; a sampling of client case studies; a portfolio of interactive marketing campaigns; and a user option to sign up for bi-weekly e-mail newsletters.

Both redesigned Web sites embody the agency’s fundamental principle of client integration, which relies on all members of all disciplines to maintain an environment for fostering collaboration and achieving maximum value and uncovering new opportunities for client objectives.

“Given our continuously accelerating growth across all agency disciplines, it was time for us to reinvent both the Off Madison Ave and Mighty Interactive Web sites to highlight our integrated and collaborative communications and marketing services,” said Roger Hurni, co-founder and creative director of Off Madison Ave. “The redesigned sites provide a vivid portrait of the agency and how we work, and the new features provide more opportunities to engage prospective clients and enhance our recruiting efforts.”    

A focus of both sites is the agency’s “Plan, Create, Achieve” methodology for producing measurable results for meeting client objectives. In its portfolio section, the site highlights a selection of case studies of the public relations, advertising and interactive programs the advertising agency has produced for various clients over the past few years. The Mighty Interactive site outlines its approach to implementing insightful interactive marketing programs for clients that include online market research, pay-per-click campaigns, e-mail marketing and natural search engine optimization services. The site also includes an extensive library of articles and white papers on interactive marketing trends and techniques.

With two new blogs -- one on each of the sites -- the agency is providing information and commentary on a wide range of integrated marketing trends, issues and industry news. Both Web sites were designed and developed by Mighty Interactive and were created for ease of use, efficient updating and search engine friendliness.

“The explosion of new media, interactive tactics and innovative public relations strategies makes marketing today a much more dynamic industry,” said Jason Baer, senior director of Mighty Interactive. “Our new blogs aim to inform, educate and entertain clients and colleagues about what’s going on in integrated marketing right now.”

About Off Madison Ave

Off Madison Ave was founded in Phoenix, Ariz. in 1998 as a full-service integrated marketing communications agency specializing in the development and implementation of comprehensive communication strategies. The agency provides a wide array of services in marketing, public relations, advertising, new media and Internet marketing and research. Off Madison Ave embodies a “Plan, Create and Achieve” approach to ensure success in all of its accounts in a progressive business model that promotes true customer and agency partnerships. Off Madison Ave is recognized locally, regionally and nationally as a firm that thinks beyond traditional marketing tactics to provide measurable results to its clients.

In May 2005, Off Madison Ave merged with Mighty Interactive to provide clients with industry-leading Internet marketing services. Off Madison Ave was named No. 1 for Phoenix public relations and Internet marketing in Arizona, and rated as one of the top two Arizona advertising agencies, by Arizona Business Magazine’s “2006 Ranking Arizona.” Some of the agency’s clients include: The Arizona Republic, DMB Associates, Inc. – Marley Park, Atronic Americas, PremierGarage, APS, AmSafe, Farnam, Citizen Clean Elections Campaign, The Little Gym International, LochenHeath and Arizona Highways Magazine. For more information on Off Madison Ave, please visit http://www.offmadisonave.com.

Contact:

Liam O'Mahony

Off Madison Ave

480-505-4500

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