AT&T's decision to include Sí TV as part of their U-verse service represents an important commitment to a key part of their communities.
San Antonio, TX (PRWEB) October 31, 2006
AT&T Inc. (NYSE: T) and Sí TV today announced a distribution agreement to deliver Sí TV — the first English-language network for America's young Latino and multicultural audience — as part of the AT&T U-verse (SM) TV channel lineup.
Under the agreement, AT&T U-verse customers will receive Sí TV's fresh programming, which features the latest in lifestyle, reality, talk shows, comedy, and music and feature films for young Latinos — all in an authentic and culturally relevant voice.
"AT&T U-verse TV is dedicated to delivering content that speaks to each of our customers," said Dan York, head of programming, AT&T Operations, Inc. "Sí TV's progressive programming is an excellent addition to our diverse channel lineup, and we are thrilled to offer this cutting-edge network to AT&T U-verse TV customers."
"America's young Latinos are the fastest-growing TV audience, yet they've been virtually ignored and under-represented on television," said Michael Schwimmer, CEO of Sí TV. "AT&T's decision to include Sí TV as part of their U-verse service represents an important commitment to a key part of their communities."
AT&T U-verse TV is delivered by Project Lightspeed, the company's initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.
Find More Information Online:
AT&T's delivers content in new ways – Kieran Nolan, AT&T VP – consumer marketing for broadband and U-verse services
U-verse – AT&T plans to bring IP-based services, including video, to millions of customers.
Delivering the Digital Lifestyle – Anywhere, anytime, on three screens: the TV, the PC and wireless phone.
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AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 58.7 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.
About Sí TV
Sí TV is the first English-language, Latino-themed network. Connecting with 18-34 year-old viewers, Sí TV's 60 percent original programming slate features hip and culturally-relevant shows including the latest in entertainment, music, lifestyle, comedy and independent films. The network launched in February 2004 and is available nationwide on Dish Network, Comcast, Cox, Time Warner Cable and Verizon, among others. For more information on Sí TV, please visit http://www.sitv.com.
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