Named 19th Largest Health Website, with 1.4 Million Unique Visitors

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Health and wellness portal climbs 21 positions in comScore Media Metrix ranking; Healthy Advantage e-Newsletter subscriptions grow by 1.5 million since first quarter.

Because we're in touch with readers' needs, our pass-along rate is very high, a leading online health and wellness publisher, announced today that its flagship portal is now the 19th largest health property on the web, according to newly published comScore Media Metrix scores for September 2006. That's up from No.40 at the end of first quarter 2006 (March) and No.31 after second quarter (June).

More than 1.3 million unique users visited the portal in September, comScore Media Metrix reported, up from 773,000 in June and 467,000 in March. In addition, subscriptions to LifeScript's free e-newsletter, Healthy Advantage, grew by more than 900,000 in September making it one of the fastest growing in the country.

"I am extremely happy with these results," said Ron Caporale, CEO of LifeScript. "Our team remains focused on rapidly building the audience for our flagship health and wellness portal,, and we see a clear path to earning a top-10 ranking in 2007."

The LifeScript Healthy Advantage e-newsletter features informative and educational articles on diet, exercise, fitness, beauty, nutrition and well being, written and reviewed by members of the LifeScript's Scientific and Medical Advisory Board and editorial team.

"Because we're in touch with readers' needs, our pass-along rate is very high," said Laurie Berger, VP/Editor-in-Chief of and Healthy Advantage. "By publishing trusted and friendly health content, we expect continued rapid growth of all our healthy living media."

About (]

LifeScript, based in Mission Viejo, California, is a publisher of online healthy living media. LifeScript publishes the country's fastest growing health e-newsletter, Healthy Advantage. Its flagship health and wellness portal,, contains current health articles, and features on diet, exercise, fitness, beauty, nutrition and inspiration written by members of the LifeScript's Scientific and Medical Advisory Board and editorial team. LifeScript's product line includes personalized vitamin supplements, DermaStep anti-wrinkle skin care and the SlimScript soy protein shake. LifeScript personalized vitamin supplements were created to help health conscious consumers make better decisions about the vitamins and supplements they take and the dosing.

About comScore Networks

comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit

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Jay Berkowitz
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