Fifteen New Customers Choose TrueAdvantage to Build Pipeline and Accelerate Sales -- Company Bolsters Executive Team and focuses on Market Capture in Q3

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TrueAdvantage®, Inc., the leading provider of technology-enabled lead generation solutions, today announced another successful quarter growing its subscription-based software business. In the third quarter of 2006, TrueAdvantage added 15 new customers across multiple vertical markets to its growing community of users, including American Crystal, the National Association of Personnel Services, Trend Micro, and ICG Commerce. In addition, several existing customers expanded their license agreements with the company. The company also bolstered its executive management team to supercharge its efforts to drive the value of technology-enabled lead generation to the B2B market.

Selling is a competition and TrueAdvantage provides a significant edge to our customers by continually identifying and delivering event-based opportunities directly to their sales reps. Each and every opportunity we deliver is tied to profiles that have been tailored to match the reps' best prospects

TrueAdvantage®, Inc., the leading provider of technology-enabled lead generation solutions, today announced another successful quarter growing its subscription-based software business. In the third quarter of 2006, TrueAdvantage added 15 new customers across multiple vertical markets to its growing community of users, including American Crystal, the National Association of Personnel Services, Trend Micro, and ICG Commerce. In addition, several existing customers expanded their license agreements with the company. The company also bolstered its executive management team to supercharge its efforts to drive the value of technology-enabled lead generation to the B2B market.

This quarter, TrueAdvantage appointed CEO Joseph Chappell and Vice President of Marketing Cynthia Johnson. Chappell is a seasoned CEO of early-stage enterprise solution companies. He brings to TrueAdvantage more than 25 years of experience building and running successful, customer-focused technology companies, including MetaMatrix, Blue Agave Software and Oberon Software. Johnson has more than 20 years of experience fast-ramping marketing within software and services companies. Most recently, she was vice president of marketing at Kurzweil Educational Systems, and prior to that held roles at Veridiem, SunSoft, Interleaf and Applix.

"The Board of Directors worked first-hand to select Joe and Cindy for these critical roles at TrueAdvantage," said Jim Savage, TrueAdvantage, Inc., board member and general partner of Longworth Venture Partners. "Joe has an exceptional track record of building early-stage companies - developing top-notch professional sales and marketing organizations, strong partner channels and keeping a keen eye on the market and changing needs of customers. Cindy has proven her abilities to develop creative marketing programs for growing companies, helping them achieve success in the marketplace. We are pleased to be working with this team to build on the success of TrueAdvantage's technology-enabled lead generation solution."

Keenly focused on increasing market adoption for its sales acceleration software, TrueAdvantage this quarter also:

  • Announced jointly with salesforce.com the availability of TrueAdvantage for AppExchange and Technology-Enabled Lead Generation for Financial Services through salesforce.com's AppExchange, the world's first on-demand application directory
  • Exhibited at Dreamforce, salesforce.com's user and developer conference
  • Added its three millionth sales trigger to its SmartTrigger™ data warehouse (SmartTriggers are business events, or sales triggers, indicating a high propensity to buy and linked to company and contact information and news. TrueAdvantage matches SmartTriggers to user profiles and criteria and delivers the resulting personalized True Leads directly to a sales rep's desktop)
  • Spoke at the Software & Information Industry Association (SIIA) Boston Series on "Technology-Enabled Lead Generation: Can it Work for You?"

"Selling is a competition and TrueAdvantage provides a significant edge to our customers by continually identifying and delivering event-based opportunities directly to their sales reps. Each and every opportunity we deliver is tied to profiles that have been tailored to match the reps' best prospects", says Joe Chappell. "This combination of highly-leveraged business information, customer- and rep- specific prospecting profiles, and a highly-scaleable, real-time platform is delivering substantial net new pipeline and net new revenue for TrueAdvantage customers."

About TrueAdvantage

TrueAdvantage's innovative technology-enabled lead generation solution delivers timely and highly qualified leads to sales professionals. Its patent-pending SmartTrigger technology enables salespeople at over 350 companies to contact the right person at the right time for the right reason. TrueAdvantage users spend more time in front of their prospects selling, instead of researching; gain first-mover advantage by reaching high-probability prospects early in their buying cycles; and dramatically increase sales results by improving their close rates and average selling price.

TrueAdvantage leverages the power of its SmartTrigger technology to continually scan the Internet and more than 20,000 sources of business information for over 150 categories of "trigger events," business events that typically indicate a high propensity to buy. It produces over 25,000 of these new SmartTriggers every day. Triggers that match criteria set by an individual salesperson are linked with company sales intelligence and delivered to that person's desktop, either via email or directly into a CRM system, as true leads.

For more information, visit http://www.trueadvantage.com or call 888.508.8783.

Contacts:

Kelly A. Murray

978-597-3377    

Jacqueline Sagl

978-265-3663

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