Clifton, NJ (PRWEB) November 1, 2006
A part of their 2006 initiatives is to strengthen the Fastenation™ brand, the management of Fastenation™ decided to begin a process of refreshing their corporate logo with the goal of presenting accurately who they are today. "As a continued part of our ongoing efforts to energize our brand, we started a creative development process. We utilized sales analysis, customer focus groups and strategic planning to assist us in determining how our customers perceive us and to better understand why they choose us. This process also helped us complete the creation of our long-range plans for Fastenation™. In the end we created a clean, refined global image for Fastenation™ which better represents who we are now and will strive to be in the future." said Justin Ferdinand Vice President of Fastenation™
"This new corporate logo captures the true essence of who we are today. When we started the business, nearly a decade ago, we were focused on offering superior service to customers within the United States. Overtime, our exceptional customer service, strong offering of quality fastening products such as Velcro straps, Velcro® brand hook and loop fasteners, Dual-Lock™, Pressure Sensitive Glue Dots brand adhesive products, along with the influence of the web has allowed our reach to expand globally." said David Petak President of Fastenation™.
Fastenation™ is now confident that this new Logo best represents who they are and will only improve their customers understanding of the global reach the company now has. The new logo will be used throughout all forms of media, over the next few months and it will be visible at tradeshows, on the web and in all printed literature and advertising.
Fastenation™, is a leading global manufacturer, converter and distributor of fasteners from Velcro USA Inc., 3M™ and Glue Dots International. For nearly a decade they have serviced many industry segments by offering innovative ways to fasten products together. They have the largest nationwide available inventory of Velcro Straps®, Hook and Loop Fasteners and industry leading converting capabilities. Fastenation™ is also the leading manufacturer of innovative fastening/clip systems for attaching items to table faces or display products.