Gambling.Com Targets Non-US Global Expansion From Strengthened Financial Base

London (PRWEB) November 1, 2006 -- Online gaming portal Gambling.com has beefed up resources as it unrolls its strategy for growing its reach globally.

Having just reported record year-on-year after tax profit growth of 400% to £2.5m in the year to September 2006, Gambling.com’s parent company Media Corporation plc has targeted accelerated international expansion, outside the US, as a key goal.

And Gambling.com advertisers get increased, pre-qualified, quality traffic.

Listed on London’s Alternative Investment Market since May 2001, Media Corporation recently changed its name from Gaming Corporation to better reflect the fact that the Group generates all its operating profit from its portals and advertising businesses.

Its 40-fold growth in revenue from just £0.4 million in 2001 has enabled the Group to build a healthy cash balance that was over £5.2 million at the end of September.

CEO Justin Drummond said the cash in the bank and the “very strong performance” of the Group’s media and advertising businesses during 2006 meant it was “now well placed to grow both organically and via acquisition.”

Drummond said that the Group had recently taken on extra staff to drive Gambling.com’s expansion through marketing, further refining the site’s targeted search capabilities and ensuring that it maximises its presence in the global market.

“In line with the company strategy of dominating search in specific vertical markets, our vision for Gambling.com is to encompass all our customer’s requirements in the most informative and efficient way possible – whether they’re searching for online casinos, the latest sporting odds or hotels in Vegas, Gambling.com will help them find exactly what they’re looking for,” he said.

Gambling.com is still evaluating the full implications of the recent US anti-gaming legislation and hasn’t yet seen any definitive trends emerge in its traffic and click through rates in the past month. But it has moved quickly develop new functionality for the international search engine that allows advertisers to exclude US visitors from viewing their listings.

“The site provides users with the most accurate results possible, because we have a strict editorial policy that ensures a keyword search will yield only what the user asks for, and not a list of marginally related, ad hoc sites,” Drummond said. “And Gambling.com advertisers get increased, pre-qualified, quality traffic.”

Note to editors:
Listed on the London Stock Exchange, Media Corp, is a leading internet media and advertising company focused on search, publishing and media sales. The company has three principal divisions:

• Search - The vertical search specialists – building sector specific search engines for advertisers to communicate in a highly targeted environment with their particular audience. All of our Search and Media products are powered by our own high performance proprietary technology. We can therefore partner with your online businesses to offer "White Label" services across a number of key vertical markets.
• Publishing - Media Corp has a diverse publishing division ranging from online to printed media. Our impressive stable of websites includes a number of market leading sites including Eyeconomy was formed in 1996, and is a separate operating division of Media Corporation. Eyeconomy specialises in the various sectors of online marketing and advertising, such as online media planning and buying, as well as managing online media campaigns for clients including AOL, Dell and American Express.

For further information please contact Justin Drummond, Tel; 44 207 618 9000

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