Miami, FL (PRWEB) November 1, 2006
With a forward thinking approach Taylor Woodrow Homes has successfully integrated podcasting into its marketing, advertising, and promotional mix. "We have almost sold out some of the communities that were included in the first podcast release," says Arianna Barrios. Professional Builder magazine picked up on the podcast initiative and highlighted their use of the technology in this month's October/November issue.
What I Want Podcasting is the development backbone of the Taylor Woodrow project, integrating and creating the podcasts for distribution and aggregation. "The real power of multimedia on the web is harnessed when content is placed in front of targeted audiences, the media becomes very powerful in its ability to relate brand messages and increase turnover times," says Ryan Hoback, CEO of What I Want Podcasting (http://www.WhatIWantPodcasting.com).
With the explosion of video on the internet and its growth in popularity, commercial uses of podcasting and "internet–video" campaigns give corporations and small business owners a very powerful marketing, advertising, and publicity tool. The commercial applications of internet video and podcasting are starting to emerge as "the essential tool" for realtors and home builders to market their properties in the new web 2.0 world.
What I Want Podcasting is a Florida Corporation with Headquarters in Miami and affiliates nationwide. Contact 305-670-0949 for more information or media@whatiwantpodcasting.com.
Taylor Woodrow Homes is a global home builder, for more information their podcast project, please visit http://www.iTaylorWoodrow.com
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