Asks -- Is There Still Room on the Internet for the Little Guy?

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Can a start-up community site like Inthruout compete against the giant social networking and video swapping sites that make up the billion dollar online community?

The idea is pretty simple: Inthruout is a place where you can login and find people who can help you

Inthruout, an online community site where college-bound students can get answers about college, life, and anything else, was launched last month in Los Angeles, California.

Started by three friends in late 2005, Inthruout was conceived as an online community for college students, future, past, and present, who would be able to help each other navigate the increasingly difficult waters of getting into, getting through, and getting out of college. By incorporating the features of other social networking sites, like audio and video sharing, email, blogging, and message boards, Inthruout is able to move online communities to the next level. Unlike other sites, like Facebook or MySpace, which are more focused on social networks for dating or music promotion, Inthruout provides a purposeful community of answers and support.

"The idea is pretty simple: Inthruout is a place where you can login and find people who can help you," said co-founder Anton Goldman, 35. "As people use the site and the community grows, you can see users go from asking questions to answering them. It's a virtual circle of life."

The site, which was built by the team and funded with their own money, comes at time when enormous online communities are dominating the Internet landscape. MySpace boasts over 150 million users, YouTube was bought by Google, and now Microsoft has entered the arena with the launch in September of their site, Wallop. Can a website like Inthruout still make it?

Anton Goldman responded, "We constantly ask ourselves that question, and when we look at these other sites we don't see them doing what we're doing. Some sites have the same features, like message boards or blogs or audio and video sharing, but only a couple sites have all these functions and in most cases they exist simply as self promotion of the user." He continued, "Inthruout takes a different path. Our users come to the site because they have questions and want to help and support others. That's a very powerful drive. And to know that something like Inthruout exists will hopefully bring more people and create something really unique."

Inthruout moves in a direction that other sites, like Craigslist, have used to their advantage. By keeping the functionality simple and the site easy to navigate, Inthruout has become a site where the users drive the content, and not the other way around. While other sites are promoting customization and "self expression" by the community members, Inthruout has gone back to the tried-and-true model of creating a network of users who are their own best resource.

Can this old-fashioned "make it in your garage" model still work when companies like Google and Microsoft can commit millions of dollars to a site? Inthruout may prove it is possible to carve a path in a direction that the bigger sites have overlooked. By creating an online community with a purpose and allowing users to contribute in a meaningful way, Inthruout has produced an environment that just might give the big boys a run for their money.

For additional information on the news that is the subject of this release login to or call Anton Goldman at (323) 717-1773.

About is an online community that connects students—past, present, and future—to help answer the questions that aren't easily available through conventional means. Users create profiles based on their goals, whether they are high school students just entering college, existing college students looking for help, or recent graduates looking for guidance in starting their careers. From this profile the user is able to access other people through an informal society made of up other students, present and graduates, based on a wide range of criteria, including: major, college, location, common interests, and professional goals.


Anton Goldman

(323) 717-1773


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