Hummers and Thai -- A Jackson Hole Ski Vacation

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Vertical Media, a company that promotes travel to Jackson Hole, Wyoming, has a tradition of giving away free ski vacations. Their annual offering tells a bigger story: Things are changing in this western ski town.

Vertical Media gives away Jackson Hole Ski Vacations as an annual contest event for their online travel audience. Their 2005/2006 Trip Giveaway included a Hummer vehicle rental in the contest winner's free package. For 2006/2007, the lucky winner will be dining at Teton Thai as part of their itinerary.

Hummers and Thai in Jackson Hole, Wyoming?

Surrounded by ranches and mountain wilderness, Jackson Hole has long been associated with cowboys and rugged outdoor adventure. Since the opening of the Jackson Hole Mountain Resort in 1965, skiing has drawn millions of visitors to the valley. But not everyone is satisfied with a day on the slopes followed by a steak and beer in town. Today, Jackson Hole also reflects the desires of the worldly, upscale visitor.

The town of Jackson, while remaining distinctly western, is in a constant state of "upgrading." Teton Village, at the base of the Mountain Resort, has been growing in leaps and bounds (and log and stone). Even Jackson Hole's classic red Ski Tram has been decommissioned, with a newer model scheduled to replace it. Traveler demographics are changing, and much of Jackson Hole's growth is geared toward attracting more diverse and affluent visitors.

You can still ride a snowmobile all day and saddle up for a beer at the famous Cowboy Bar in Jackson. Vertical Media's offering also includes a complimentary buffalo meat gift pack. Any cowpoke or mountain man can appreciate that! But if you prefer sushi and a massage -- you can easily find both in Jackson Hole these days.

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