Latin3 Takes Two WebAwards For Barrio RBK And "El Codigo Bravia"
Latin3 was bestowed with the following awards: "Best Entertainment Website" for Barrio RBK (client: Reebok US), and "Game Site Standard of Excellence", for El Código Bravia (The Bravia Code; client: Sony de Mexico).
Hollywood, FL (PRWEB) November 3, 2006 -- In the month of its sixth anniversary as the leading digital advertising agency, Latin3 is proud to announce that it has won two WebAwards.
The international WebAward competition is the premier web site award program available today, recognizing talented individual and team efforts in outstanding Website development. The 2006 WebAwards recognized the best Websites in 96 different industry categories.
Barrio RBK (www.barriorbk.com) is a unique website developed for Reebok to create a strong online presence targeting the very lucrative and elusive Latino youth in the U.S. Latin3 delivered to Reebok the first 100 percent culturally-relevant site that combines true street-savvy style with reggaeton music that is highly relevant to this segment. Judges´ comments about Barrio RBK were: "Excellent, very professional, very innovative. Animation and graphics are amongst the best."
"El Código Bravia" (The Bravia Code) developed for Sony de Mexico was conceived and developed based on the aesthetic and art of the "The Da Vinci Code" film with the intention to attract and motivate the target audience to play an interactive game and learn about Sony Mexico's products while pushing product sales (at the same time). Judges' comments on the website were: "Very rich visually -- just what I would expect from Sony. A lot of attention to detail."
On the awards, Sergio "El Sensei" Barrientos -- Chief Creative Officer (CCO) and co-founder of Latin3, commented: "My team constantly faces the challenge of connecting brands and users in an engaging experience, I'm proud of the results they delivered by applying strategic insights, industry-leading design quality and their unparalleled interactive experience in the US Hispanic and Latin American markets."
Reebok and Sony are part of a growing list of Latin3 clients including Cingular, Cisco Systems, Dell Computers, Discovery Channel, General Electric, General Mills, Google, Lexicon, Microsoft, Nextel, Pepsi, SAP, Sunbeam, TACA, Target, Visa, XEROX and many others that are tapping into Latin3's expertise to help them reach their business goals in the Latin American and the U.S. Hispanic markets.
About Latin3
Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets. For more than five years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards including the Hispanic Creative Advertising Awards, Latino Marketing Awards, the Reggies, the iNovas, the WebAwards and FIAP. For more information, visit the company's web site at www.latin3.com.
###
|
