When in Doubt - Shut Up

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Rick Frishman- President of Planned TV Arts a leading New York Public Relations firm and co-author of 8 best selling books on marketing teaches authors and CEO's what to say and what not to say on the media.

Rick Frishman- President of Planned TV Arts in New York City http://www.plannedtvarts.com taught a course last night to 50 members of the New York Chapter of the National Speakers Association.

Tips that everyone should know....

  • Every speaker and CEO needs to learn how to become an author
  • Publicity can make you as famous and rich as you like
  • Never- ever go on a radio show or TV show until you have been trained by a professional media trainer. Ever day business people, CEO's, politicians shoot themselves in the foot by trying to be funny on the media (Yes we all can think of a politician who fits that bill recently)

Some rules of the road - according to Frishman

1- Have 5 main points for every interview- put them on index cards

2- Take control of the interview

3- Don't wait for them to ask you the right question

4- Learn how to segue-or bridge to the point that you want to make

5- Remember - Nothing is off the record

6- Teach - don't sell.

7- Give people 3 things to do today that will change their life

8- Have enthusiasm. Passion persuades.

9- Be funny- Your job is to be smart- and to entertain.

Lastly-

10- Watch what you say.... Remember "closed mouth gathers no foot"

in other words - when in doubt... shut up"

Food for thought for every part of our life

For more great tips and to get Rick's "Million Dollar Rolodex" go to http://www.rickfrishman.com

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RICK FRISHMAN

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