10 Mistakes That Could Kill Your Viral Marketing Campaign
Many viral marketing campaigns are loosing steam because of simple mistakes that when cured could help improve their impact.
(PRWEB) November 4, 2006 -- Many viral marketing campaigns are loosing steam because of simple mistakes that when cured could help improve their impact.
"By identifying key mistakes in a viral marketing campaign, companies will be able to leverage a much better payoff." Andrew Azorbo, MD, AzACreations a leading authority in helping companies use entertainment to build brands and market products.
Viral Marketing, the strategy of encouraging individuals to pass on and recommend a piece of content or message to their network of friends can be extremely effective in creating buzz and ultimately sales for a product or service, however many campaigns are loosing steam because of mistakes that could be fixed.
| | - Neglecting to promote the viral piece and seed it enough to get it started.
- Not creating enough of an incentive or motivation for the user to pass along.
- Not capitalising on the results of a campaign when they are proving successful.
- Trying to force a round peg in a square hole.
- Seeing a viral marketing as something singular rather than part of the entire marketing effort.
- Using a sledge hammer rather than a fine scalpel
- Not understanding the SEO value of Viral Marketing
- Forgetting to ask the user to take action.
- Not making the process easy for the target.
- Confusing the hook that makes users want to forward the content and your marketing message.
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How does a company plug the gaps of a viral marketing campaign so that they can ensure the best chance of success?
AzACreations releases new whitepaper to address the issue and how to ensure the viral campaign is not killed before before it gets off the ground.
For additional information please contact Andrew Azorbo on info @ azacreations.com or visit the website at http://www.azacreations.com/special
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