Razor USA LLC Selects ODIN technologies for RFID Design Services

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Maker of the wildly popular Razor® scooter chooses ODIN for Physics expertise.

Razor USA LLC has selected ODIN technologies, the leader in the physics of RFID deployments, testing, and optimization software to design, and install an RFID system for supply chain optimization and to create an efficient Wal-Mart compliance solution.

"ODIN technologies is a clear leader in the RFID market. Only ODIN was offering to fit RFID to our existing processes. While other vendors are pitching pre-canned solutions that are disruptive to operations, ODIN took a contrary approach. Also, by applying objectivity to hardware and software selection, Razor can be certain that the best possible technology is being implemented," commented Matthew Huang, Senior VP of Operations.

Leveraging RF physics in design, testing and implementation services and optimization software, ODIN engineers have delivered highly accurate solutions on more that 100 RFID projects worldwide. ODIN's proven RFID methodologies were applied to rapidly assist Razor in delivering its RFID solution. By starting with a pragmatic design phase and working toward an optimal solution, RFID can deliver the intended value that works properly the first time.

"Razor® is a leader in bringing new and innovative consumer products to the market. ODIN technologies is the leader in innovative RFID deployment optimization products and services. We are proud to be Razor's trusted RFID partner. With ODIN's experienced guidance, Razor is enhancing its competitive edge while managing cost," commented Patrick J. Sweeney II, ODIN technologies CEO.

About ODIN technologies

ODIN technologies is the leader in the physics of RFID solution design, deployment, and installation optimization software. RFID is all we do. Global corporations on four continents leverage ODIN technologies' expert engineers and patented RFID optimization tools to achieve speed, accuracy, and visibility for their RFID deployments. In addition to client deployment services, ODIN technologies is also the publisher of the RFID Benchmark SeriesTM, the industry's first and most referenced head to head performance analysis of leading RFID tags and readers. ODIN's RFID implementation optimization software suite EasyRFIDTM has been successfully used in over eighty sites to ensure accurate RFID implementations. ODIN's President and CEO, Patrick J. Sweeney II, is also author of RFID for Dummies published by John Wiley & Sons. ODIN serves clients from offices in Virginia USA, Tokyo Japan and Budapest Hungary. http://www.ODINtechnologies.com/

About Razor USA

Founded in June 2000, Razor USA, LLC is a privately held company based in Cerritos, Calif. and holds the worldwide rights to the Razor® brand. Home of the wildly popular Razor kick scooter, Razor USA has other scooters like the E100, E200, E300 and E500S (electric scooters). The cutting-edge line of Razor products also includes the Dirt Rocket™, Pocket Mod™, Pocket Rocket™, Chopper, Ground Force™, a line of electric powered ride-on toys and a junior line of scooters and bikes. Razor also offers an action video – RVM, featuring Team Razor™ (pro scooter athletes ages 9 to 20, who tour the U.S. participating in demonstrations and competitions). Razor has numerous awards including Toy Industry Association's "Toy of the Year," and "Toy of the Year" honors from TIME Magazine, Parents, Parenting, Sports Illustrated for Kids, Nick Jr. and U.S. News & World Report. For more information, please visit Razor at http://www.razor.com.


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Michelle Reilly
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