Sabra Appoints Acosta for Retail Coverage for Safeway Inc.

New York, NY (PRWEB) November 6, 2006

Sabra, a leading manufacturer of Mediterranean dips and spreads, announced today that it has appointed Acosta Fresh Foods to represent its products for retail coverage to Safeway Inc. Acosta will assist with shelf positioning and executing Safeway's schematic on behalf of the Sabra brand.

"As part of Sabra's continued expansion we are aligning ourselves with the best in the industry and are pleased to announce our appointment of Acosta," said John McGuckin, executive vice president, Sabra. "The interest in and demand for high quality products have helped position Sabra as the leader in the hummus category. With tremendous growth in 2006 and strong expectations for the future, we feel that a strategic relationship with Acosta will greatly enhance our ability to capitalize on Sabra's potential."

Acosta will provide Sabra with enhanced management, tracking and reporting tools, enabling Sabra to respond and react immediately to marketplace needs.

"We are pleased to work with Sabra," said Acosta Senior Vice President of Fresh Foods Mark Clausen. "This relationship illustrates Sabra's commitment to the category and to retail partners such as Safeway. We look forward to helping Sabra's provide its high-quality, fresh Mediterranean dips and spreads to consumers nationwide."

Acosta Sales and Marketing Company

Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing and promotional services to manufacturers in the consumer packaged goods (CPG) industry. Headquartered in Jacksonville, Florida, Acosta has operations throughout the U.S. and Canada. For more information visit http://www.acosta.com.

About Sabra®

Sabra of Astoria, New York, makes a wide and outstandingly delicious range of Mediterranean dips and spreads. Richer. Smoother. Tastier. All products are beautifully presented, certified kosher and vegetarian and available across the nation. With over 130% growth in the past 52 weeks, Sabra is leading its category according to recent AC Nielsen reports. Visit Sabra at http://www.sabra.com.

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