Daily's Introduces Pomegranate Cocktail Mix - Newest Popular Flavor to Join the Daily's Family
Daily's, America's premier cocktail and mixer company, today announced the launch of Daily's Pomegranate Mix, a refreshingly healthy tasting fruit mixer that, in Daily's tradition, is made with all natural flavors and quality ingredients.
Pittsburgh, PA (PRWEB) November 5, 2006 -- Daily's (www.dailysfruitmixers.com), America's premier cocktail and mixer company, today announced the launch of Daily's Pomegranate Mix, a refreshingly healthy tasting fruit mixer that, in Daily's tradition, is made with all natural flavors and quality ingredients.
"The exotic taste of pomegranate has skyrocketed in popularity over the last couple of years," notes Tim Barr, Director of Marketing for Daily's. "It's not just its unique, complex flavor but pomegranate is also believed to be a healthier choice because it is rich in antioxidants. This new flavor is a natural for the Daily's line of premium fruit mixers and it is fitting that Daily's, a leader in cocktail mixes for over 40 years, is among the first to market with this delicious, refreshing and affordable new mix flavor."
Daily's Pomegranate Mix has been developed by Daily's in-house team of expert mixologists, with help from the mixologists at Southern Wine and Spirits, using real pomegranate flavors and other natural ingredients to create a superior quality fruit mixer that tastes great, is less expensive than competitive spirit products and is ideal for creative and sophisticated cocktail mixing. "Daily's Pomegranate holds up perfectly and enhances the flavor of today's popular spirits from vodka to gin to tequila," continues Barr, "and its luscious, deep purple color makes the cocktail stand out – it really turns heads."
Daily's is supporting the launch of Pomegranate Mix with a full array of retail and on-premise promotional support to help drive awareness and sales. At retail, point-of-sale materials including case cards and shelf talkers that support this hot new flavor and encourage cross merchandising opportunities, will stop store traffic and heat up sales, while on-pack recipe neck hangers provide consumers with a variety of great drink recipes. On-premise, table tents and recipe cards adorned with elegant drink photography that has instant appetite appeal will introduce patrons to Daily's Pomegranate Mix and a selection of sophisticated pomegranate-based cocktails. Recipes for some of these delicious Daily's Pomegranate cocktails follow.
Daily's Pomegranate Mix is launching nationally beginning December, 2006 and will be available in a 1.0L size. The suggested retail price is between $3.49 and $3.99 a bottle.
Daily's Ready-to-Drink products and Fruit Mixers are manufactured by American Beverage Corporation. ABC, a diversified non-carbonated beverage company, is part of the multi-billion dollar Dutch food group Royal Wessanen.
Daily's Pomegranate Martini
| | - Shake over ice equal parts Daily's Pomegranate Mix and vodka
- Strain into a martini glass
- Garnish with a thin strip of orange peel
|
Daily's Pomegranate Margarita
| | - In a shaker with ice, combine:
o 2 parts Daily's Pomegranate Mix
o 3 parts Daily's Margarita Mix
o 1 ½ parts tequila
- Shake and strain into a salt-rimmed margarita glass
- Garnish with a fresh slice of lime
|
(For the frozen version, combine in a blender with 6 parts crushed ice)
Daily's Pomegranate Blueberry Martini
| | - Shake over ice equal parts Daily's Pomegranate Mix and blueberry flavored vodka
- Strain into a martini glass
- Garnish with fresh blueberries
|
Pomp Circumstance (non-alcoholic)
| | - Mix 8 oz. Daily's Pomegranate with 4-6 oz. seltzer
- Serve over ice in a tall glass
|
www.dailysfruitmixers.com
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