Finds Email is Preferred Communication for College Students

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Online education resource finds that email is the preferred communication tool for the new generation of college-aged students, known as the Internet Generation. Recent studies have also shown that more than 85 percent of the iGeneration check and/or send email every day. Because of their immersion in technology, these iGeneration students may be more inclined to enroll in online education classes than previous generations.

The newest generation of college students, referred to by many as the Internet Generation, has a world of information at their fingertips. ( -- a one-stop online education resource helping students find campus-based or online degree programs -- has found that this generation of college-aged students prefer to be contacted through email.

The Internet Generation (born between 1985 and 1999) can be considered the batch of Generation Yers directly following the MTV Generation. This iGeneration has grown up with the rise of the Internet, most of whom do not remember pre-Internet times. More than 85 percent of this generation uses the Internet to check and/or send email every day, reports Greensberg Quinlan Rosner, a research and strategic consulting firm. found that 66 percent indicated interest in online education. In another survey, more than 65 percent of students prefer to be contacted by email after they have requested information from online education resources. Because the Internet Generation is technologically savvy, anticipates increased interest in online degree programs.

The Greensberg Quinlan Rosner research reports that many Generation Yers, nearly two thirds (64 percent), agree that "I don't know how I would keep up with my friends or family if I didn't have the Internet."

Email has exceeded the phone as a favored communication tool according to a study conducted by permission-based email marketing service, Not only have Generation Yers embraced the use of email, more than 32 percent use email as their primary source to conduct business, communicate with friends, make purchases, and have exchanges with family members. ( is a one-stop education resource for online and campus degree programs. Students can easily research career-track programs in Business, Accounting, Marketing, Technology, Management, Education, Nursing, and more.


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