Kelton Launches Website Dedicated To In-Depth Interviews and StreetSmart Research

Los Angeles, CA (PRWEB) November 6, 2006

One of America's fastest growing research firms, Kelton Research, launches a new website showcasing its StreetSmart Research Team and In-Depth Interviewing specialty, http://www.indepthinterviews.com. Kelton Research is the first market research company to conduct In-Depth Interviews by combining the accuracy of traditional market research methodologies with the probing insight of award-winning journalistic interviewers. Kelton offers the ability reach ultra-targeted demographics, the flexibility to tackle any problem, and real-life answers from real-life environments.

The Kelton belief is that researchers could learn a lot from journalists – and vice versa. The Kelton staff consists of former television producers, on-air reporters, and writers for national magazines along with seasoned market researchers who design targeted qualitative and quantitative methodologies for each assignment. The StreetSmart Team of field interviewers employs the best interview techniques from research and media to provide our clients with the most textured, comprehensive in-depth interviews possible.

"StreetSmart Research grew directly out of our clients clamoring for a different kind of insight. Instead of just asking questions, they wanted to have conversations," said Tom Bernthal, president of Kelton Research. "We carefully assembled our Kelton StreetSmart Research Team with smart, engaging people that can dialogue with consumers from the streets to the executive suite."

StreetSmart Research and In-Depth Interviewing is a Kelton specialty, not an add-on service. Because it's a core capability, Kelton has a large, diverse team with a wide range of specialties. At home in corporate board rooms, shopping malls, bars and restaurants, at conventions and in the streets, Kelton's varied experience includes work for Quiksilver / Roxy, Wal-Mart, Embassy Suites, Bank of America, Tropicana and more. Whoever you're trying to reach, wherever you're trying to reach them, Kelton's StreetSmart Research Team will provide researchers and a proven methodology specifically tailored to the needs of corporate America.

The new website, http://www.indepthinterviews.com, shares experiences, tools and resources designed to help researchers consider a new and different approach to consumer insight.

For more information, please call 888-8-KELTON or visit http://www.indepthinterviews.com.

Kelton Research is a full service market research consultancy with offices in Los Angeles, New York, and Washington DC. Kelton serves as a strategic partner to both Fortune 500 corporations and smaller companies, utilizing a wide range of qualitative and quantitative methodologies to drive tactical recommendations for clients. For more information about Kelton's services, please call (310) 479-4040 or visit http://www.keltonresearch.com. Also learn about Omnibus Market Research Studies at http://www.omnibus.com.

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