The Database Diva Demonstrates How To Give Your ACT Marketing Database a Field-By-Field Glamour Makeover for Perfect Importing, Exporting or Reporting
Dysfunctional data leads good marketers astray. Reporting is incomplete, customers get multiple communications (or none at all!) and orders of aspirin bottles keep rising. Worse, bad data begets more bad data. A clean database saves you thousands of dollars a year in wasted staff hours and undeliverable marketing messages. Attend Aviva's 2-hour "glamour makeover" and learn how to use the easy tools you already have on your desktop to maximize database marketing effectiveness.
St. Louis, MO (PRWEB) November 6, 2006 -- At The Database Diva's November ACT! User Group Workshop, we'll show you how to give your database a "Glamour Makeover," using Excel software and other tools you probably already have right on your desktop! You'll discover how analytic and clean-up tools can be used on your lists BEFORE importing them into your ACT database. Then we'll discuss techniques you can use AFTER the lists reside in your database and have "issues," like duplication, missing information, info in wrong fields, improper capitalization, etc.
Dysfunctional data leads good marketers astray. Reports are incomplete, customers get multiple communications (or none at all!) and orders of aspirin bottles keep rising. Worse, bad data begets more bad data. Let's stop the madness! Clean data saves you thousands of dollars a year in wasted man hours and undeliverable marketing messages--and saves even more when you decide to upgrade your ACT database (it's a case of "pay me now or pay me later").
Our BEFORE Guest Presenter is Microsoft Trainer Cris Heffernan who will demonstrate how to use Excel's myriad of special tools to help you dress up contact info you want to import into ACT, including parsing/concatenation, Pivot Tables and secret Excel formulas for upper and lower casing and more.
Then St. Louis' Top ACT! Consultant, Todd Viau, will show you simple ways to clean up your database AFTER it's in ACT, using segmentation tools, cross-tab reports, scanning for duplicates and address updates with the USPS' Change of Address (COA) program.
It's an Analytic's Paradise, but we've simplified it so even a beginner database marketer can understand it. You'll leave this workshop with enough ammo to clean up your database once and for all and prevent bad stuff from happening to good databases in the future.
Meeting Information:
DATE: Tuesday, Nov. 14, 2006
TIME: 6pm - 8pm
PLACE: Center of Clayton, 50 Gay Ave., St. Louis, MO 63105
COST: $10.00 with advance registration; $15.00 at the door
HOSTED BY: The Database Diva of Aviva
TO REGISTER: Call Golda at 314/432-9500 x 208 or register at http://www.avivallc.com/index.php/maniacts1106
About our Presenters:
Lori Feldman is The Database Diva of Aviva. She helps business owners, sales and marketing execs and professionals make more money with customers they already have with database marketing. She has a national reputation as a list and database marketing expert and was presented with the Direct Marketer of the Year award by the Direct Marketing Association of St. Louis. Known for her enthusiasm and practical advice, Lori offers a new viewpoint on how to accelerate your sales and marketing efforts with less effort, less expense and in less time with database marketing. She has been a keynote speaker for the National Association of Women Business Ownres (NAWBO), SBC Yellow Pages, USPS, Direct Marketing Association (DMA), Association of Fundraising Professionals (AFP) and National School Public Relations Association (NSPRA). She is past president of DMA of St. Louis and holds a Bachelor of Journalism degree from the Universtiy of Missouri - Columbia.
Cris Madsen Heffernan co-founded Mobile Learning Centers, Inc., in 1997 to deliver customized classroom and one-on-one training and to provide support for popular PC software programs and proprietary software packages. Cris has extensive experience and expertise in spreadsheet, database, and word processing software applications and has authored training manuals and system documentation. She consults in spreadsheet and database design and development. Cris received the Woman in Charge Award from the National Organization of Women Business Owners in 1992.
According to one of Aviva's customers, Todd Viau is "by far the best ACT consultant in the business and is absolutely outstanding and accessible." After Todd's 5 years as an ACT Consultant and 7 years as Aviva's senior programmer, we couldn't agree more. He is also the developer of RoboMessenger, an ACT add-on that automates the sales follow-up process and RoboAddress, an automated address update tool.
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