Get the Little Orange Button and Drive Traffic and Sales, No Blogging Required
Fedafi, a web-based RSS generator is helping small and medium sized businesses take advantage of changes in web browser technology. In the ever more complicated world of web marketing IE7 is about to throw unsuspecting webmasters a curve ball, live bookmarking. Firefox users will wonder what all the fuss is about, they've already got live bookmarking and had it for a while. So, what is all the fuss about and what is live bookmarking? Live bookmarks allow users to bookmark a site and automatically be kept up to date when new content or news is added to the site.
Glasgow, UK (PRWEB) November 7, 2006 -- Fedafi, a web-based RSS generator is helping small and medium sized businesses take advantage of changes in web browser technology. In the ever more complicated world of web marketing IE7 (http://www.microsoft.com/windows/ie/) is about to throw unsuspecting webmasters a curve ball, live bookmarking. Firefox users will wonder what all the fuss is about, they've already got live bookmarking and had it for a while. So, what is all the fuss about and what is live bookmarking? Live bookmarks allow users to bookmark a site and automatically be kept up to date when new content or news is added to the site. Live bookmarks do this by connecting to an RSS feed on the host site.
RSS (Really Simple Syndication) is a way of communicating information in real-time. A feed can be read with a desktop feed reader such as RssReader or with an online service such as My Yahoo, as well as being able to be added as a live bookmark in a browser.
RSS and live bookmarking means the content comes to you. Instead of constantly checking Web pages for changes and additions, a live bookmark delivers updates to you as soon as they are available.
This new technology is sweeping the web, more and more sites are making content available in this way. If a site has an RSS feed and so can be live bookmarked it will have a little orange RSS button in the address bar of your browser. And a surprising number of users are consuming RSS. According to Nielson NetRatings over 40% of Britons consume RSS already. The introduction of live bookmarking in IE7 will see this figure grow quickly.
Traditionally webmasters have had to learn XML, which is the core language behind RSS. In the past creating an RSS feed meant mastering this new language. Get it wrong and your feed is invalid. Create an invalid feed and IE7 will spit it out.
These hand-made feeds are also un-styled and bewildering. A hand made feed means visitors will see a bunch of code when they hit the page. The vast majority have no idea what to do next. They also provide no metrics. Create your own feed and it's pretty difficult to find out who's subscribed, how they are subscribed and what they are clicking on.
However, one company, Fedafi (www.fedafi.com) makes it simple. They have created a web application that just requires webmasters to fill in a simple form and you have a valid feed. Then, simply add articles using the built-in editor. You can create as many RSS feeds as you want or use Fedafi to style and track external feeds created by other applications, such as your blog, Flickr or Digg in fact anything that produces an RSS 2.0 feed.
No need to learn XML, Fedafi does all of the hard work. Fedafi also automatically styles the feed to look like a web page and displays a set of instructions on how to use it. Add to this Fedafi's built-in tracking showing how many people subscribe to the feed, how they read the feed and what links they click on and it could be the killer application of 2007. A simple way for webmasters to get the little orange button and drive traffic and sales using RSS.
The power of the little orange button doesn't stop there. Once your site has the little orange button you can get into a whole new world of search engines, such as Technorati. As you would expect Fedafi automatically submits each article you write to these new social search engines.
Getting the little orange button using Fedafi is simplicity itself and means you can offer your visitors a 100% opt-in, 100% spam free, 100% delivery guaranteed communication channel. With multiple ways to receive it including right in their browser. What are you waiting for?
For more information on Fedafi visit, http://fedafi.com or call +44 (0)141 530 8654.
About Fedafi
Fedafi is a UK based company and creator of Fedafi RSS Generator that allows small and medium size businesses to easily create, manage, market and track valid RSS 2.0 feeds. Easy to install Fedafi requires no previous technical experience and is also available pre-installed and hosted. For more information on Fedafi visit, http://fedafi.com or call +44 (0)141 530 8654.
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