How Green is the Pink Euro? New Ireland Gay Market Study To Find Out

For the first time, the lifestyles, opinions and spending patterns of Ireland's lesbian and gay communities are being measured. New research is set to reveal much that is as yet not known about the lifestyles and spending habits of Ireland's 200,000 strong gay population.

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Dublin, IRELAND (PRWEB) November 7, 2006

A new research study is set to uncover Ireland's gay and lesbian communities.

The Out Now GCN Ireland Gay Market Survey is being carried out during November and December.

For the first time it will be discovered what Irish gays and lesbians spend their time doing, how they spend their money, whether they prefer marriage to Civil Partnerships, and whom they plan to vote for at the next election, along with many other facts.

The research is being undertaken by the leading international specialist gay marketing agency Out Now Consulting for Ireland's most established lesbian and gay publication, GCN.

According to the editor of GCN, Brian Finnegan, the survey is expected to reveal a wealth of new information about the lives of Ireland's estimated 200,000 lesbians and gay men.

"This is the first time the spending and lifestyle patterns of Ireland's sizeable gay community will have been calculated and independently analysed, which is surprising, since the gay communities of Europe, America and Australia have been consistently measured and found to be diverse and vibrant since the mid-90s," said Finnegan. "We are very excited at this opportunity to uncover some truths, and maybe dismiss some myths, about Irish gays and lesbians."

Out Now Consulting have pioneered research and understanding of gay and lesbian communities around the globe for fifteen years.

"This new Out Now research for GCN is a major leap forward in the knowledge base about the lives of Irish lesbians and gay men," according to Ian Johnson, Managing Director of Out Now. "We are analysing in depth a wealth of data including shopping habits, political opinions, social attitudes and holiday plans. As well, the research will reveal lesbian and gay demographic data that will prove extremely useful and lead to a far better informed understanding of the market opportunities and social challenges that exist in Ireland's gay communities."

Finnegan acknowledged that better understanding of its gay audience will help the not-for-profit GCN to better meet the needs of both its audience and its advertisers.

"We rely heavily on advertisers that support GCN to allow us to do what we do. By increasing the awareness and knowledge of lesbian and gay Irish people, we will do that even better," he said.

The Out Now GCN Ireland Gay Market Survey findings will be analysed for release in early 2007.

Notes to editors:

6% of Irish adults are believed to be lesbian or gay. Source: Out Now Consulting, 1994/2005.

Any reference to this information must include the following credit and refer to the data source as: "Out Now GCN Ireland Gay Market Survey ", for copyright reasons.

About GCN

GCN (Gay Community News) is Ireland's longest-running national gay publication. It was first published in 1988 and has a remit to educate and inform its readers about political issues, to entertain them, speak about gay culture, and give access to a greater sense of community. It is a high-quality, full-colour magazine with a lifestyle focus. GCN attracts brand advertisers targeting the gay market in areas including men's skincare, cosmetic surgery, consumer electronics, financial services, travel, technology and automotive.

GCN is distributed across Ireland, north and south, and from 2007 in selected UK points.

About Out Now

Out Now Consulting is a market leader in gay marketing research and strategy. Established in 1992, the firm is a global gay market agency relied upon by a wide range of clients. Out Now undertakes research for gay media and mainstream companies around the world. Services include market research, training, advertising, public relations and strategy development. Clients include Barclays Bank, IBM, Toyota, German National Tourist Office, Qantas Airways, Visit Britain, Lufthansa, South African Tourism and Citibank.

For further information please contact:

Ian Johnson, Managing Director

Out Now Consulting

UK mobile: +44-7906 553 990

BE landline: +32-2-514 6443

BE mobile: +32-4737 60886

Web: http://www.OutNowconsulting.com

Brian Finnegan

Editor

GCN

Mobile: +353 - (0) 86 835 3775

Landline: +353-1-671 0939