Consumer-Generated Media's Role in the Engagement Equation
San Francisco (PRWEB) November 6, 2006
ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, today begins its 10th annual ad:tech New York show, themed "From the Alley to the Avenue," at the New York Hilton. Running through Wednesday, November 8, the New York event examines the broadest series of topics to-date. Digital technology is affecting all media, from interactive and emerging to 'traditional' formats like newspapers and broadcast, and the show's keynotes, seminars and workshops explore topics, themes and technologies that impact the way companies deliver messages and how people around the world consume media. The breadth and depth of programming has attracted a record-breaking pre-registered 10,800 attendees.
"The overlap between the emerging technologies of Silicon Alley and the traditional agencies of Madison Avenue is at the heart of this show, and at the future of brand marketing," said Don Knox, VP, ad:tech Expositions. "ad:tech has become the meeting ground for influencers from every side of this industry, from agency to media to vendor to analysts, so attendance grants first-access to essential information. For example, both eMarketer and Jupiter Research have released important industry data at the show today, alongside announcements of great import from speakers and exhibitors alike."
eMarketer, "The First Place to Look" for market research information related to the Internet, e-business, online marketing and emerging technologies, today releases predictions on how much money will be spent on online video advertising in 2007 through 2010 in a special onsite press conference. JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that media & entertainment, financial services, travel, and automotive advertisers will spend $11.5 billion advertising online in 2011.
"Third-party research supports what we already know: that interactive marketing has grown from a distinct niche to an essential component of doing business," said ad:tech's new Chair of Programming, Drew Ianni. "Our industry's news is making top headlines around the world right now – for example, the Google/YouTube-driven online video revolution is one of many recent developments that has gained international attention and will be addressed here."
Ianni has personal industry experience within interactive agencies, on Wall Street and as an analyst, combined with several months traveling among South America, Asia, Australia and Europe as the face of ad:tech, to provide a unique perspective and critical look at the creative, technical and economic factors that are shaping interactive marketing on a global scale.
Today begins with keynote conversation "From the Alley to the Avenue: One on One with David Lubars," where Drew Ianni and David Lubars, chairman and chief creative officer of BBDO North America, discuss the new media landscape, the continued life of the TV ad spot and the new threats and opportunities brought on by digital media. The keynote is followed by "Consumer-Generated Media's Role in the Engagement Equation," moderated by Pete Blackshaw, chief marketing and client satisfaction officer for Nielsen BuzzMetrics. With the rise of the Internet, social media technologies and powerful search engines, Consumer-Generated Media (CGM), or online word-of-mouth, is quickly becoming a central theme in the engagement discussion. ad:tech brings concrete case studies and advice, strategies and tactics from proven leaders to attending marketers and researchers.
Another recent addition to the keynote calendar is "The Online Video Revolution: A Marketer's Dream or a Consumer-Generated Mess?," featuring Jonathan Klein, President, CNN/US; Suzie Reider, CMO, YouTube.com; Paul Sagan, President and CEO, Akamai Technologies, Inc.; and Sarah Fay, President, Isobar Communications. The panel, lead by Ianni, will discuss how in the past two years, during which two leading social media and consumer-generated sites were launched, reached critical mass, and sold to larger strategic partners; an entire new segment of digital marketing, featuring online video and consumer-generated content, has taken center stage. The impact of these sudden changes on the media and advertising landscape are potentially massive, and the panel will examine potential land mines and risks, as well as what impact this revolution will continue to have on overall consumer behavior – and potentially future ad spending.
To help attendees best take advantage of ad:tech's broad offerings, key interest areas are organized along five topic-specific session tracks: Strategic Scenarios, By The Numbers, Performance Marketing, New Platforms, and Media Matters. Please visit http://www.ad-tech.com/conference-ny.asp for a detailed agenda and calendar.
For public information, please visit http://www.ad-tech.com
Editors: For interviews, images or more information, please contact: Martha Shaughnessy at Atomic Public Relations, on-site at 415-987-0285 or firstname.lastname@example.org.
About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.
About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.