Web Marketing Association Names Best Retail Web Site Following 2006 WebAward Competition

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Best Web sites announced in 10th Annual WebAward Competition covering 96 industries including retail.

http://www.webaward.org -- The Web Marketing Association is pleased to announce the Best Retail Web Site Winner as part of the 10th annual international WebAward Competition, the Internet's premier website award competition.

"Retail Web sites are strong in design, content, interactivity, copywriting, and ease of use," said William Rice, President of the Web Marketing Association. "Their expertise in catalog marketing has served them well in translating those skills to their Web development. However, Internet consumers expect more from the online retail sites and will stick with brands that best meet their online shopping needs."

Retail websites represent a highly competitive industry within the WebAward competition. Each website is judged on the same seven criteria including:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copy writing
  •     Ease of use

The overarching goal of the WebAward Competition is to provide a forum to recognize the people and organizations responsible for developing the most effective retail websites on the Net today.

This year's best web sites along with past WebAward winners in the retail industry are:

2006 RBK Music – http://www.rbkmusic.com
2005 HP Home & Home Office Store - http://www.hpshopping.com/
2004 Nike ID - http://awards.web.rga.com/2005/nike_id.html
2003 HP Home & Home Office Store - http://www.hpshopping.com/
2002 - ECCO USA, Inc Web Site - http://www.webaward.org/winner.asp?eid=2187

A complete list of past and present WebAward winners can be found at:

http://www.webaward.org

The WebAward competition awards web sites in 96 industries as well as determining overall web site awards including Best of Show.

The 2006 Best of Show WebAward was presented to New York-based Big Spaceship (http://www.bigspaceship.com), for its outstanding work on the "TBS: Department of Humor Analysis" web site at http://www.tbshumorstudy.com. Big Spaceship joined forces with Mother Interactive to turn their very silly questionnaire into an addictive, fully interactive web site.

R/GA (http://www.rga.com) was named Top Agency at the 2006 WebAward Competition, taking home 19 WebAwards.

The 2006 WebAward Competition sponsors include:

BURST! Media (burstmedia.com)

Misukanis & Odden (misukanisodden.com)

SimpleFeed (simplefeed.com)

Register.com (register.com)

NewsUSA (newsusa.com)

AdTools Inc(adtoolsinc.com)

Small Army (smallarmy.net)

TopRank Online Marketing (toprankresults.com)

Creative Chocolate Printing Company (creativechocolateprinting.com)

Perseus Development Corp (perseus.com)

PRWeb (newsusa.com)

Media Sponsors include:

Website Services Magazine (websiteservices.com)

AdRants (adrants.com)

MarketingVox (marketingvox.com)

MediaPost (wediapost.com)

eComXpo (ecomxpo.com)

Ad:Tech (ad-tech.com)

Macworld (macworldexpo.com)

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site.

For more information, visit http://www.webaward.org.

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Jolina Pettice
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