Colorado Chiropractic Association Offers Therapeutic Exercises Online With Efform Video

The Colorado Chiropractic Association can boast being the first to implement Efform Video content on its website. Efform is state-of-the-art subscription based therapeutic exercise content made up of more than 140 frequently prescribed exercises. TMA Guild, a full service Internet marketing company, developed Efform to be streamed online through the subscriber's website.

Denver, CO (PRWEB) November 8, 2006 -- The Colorado Chiropractic Association [www.coloradochiropractic.org] can boast being the first to implement Efform Video content on its website. Developed and launched by TMA Guild, a full service Internet Marketing company, Efform Video [www.efform.com] is state-of-the-art subscription-based therapeutic exercise content made up of more than 140 frequently prescribed therapeutic exercises that are streamed online through the subscriber's website. Each Efform exercise is a streaming video demonstration, with audio overlay, that can be printed out as a patient reference handout.

"Efform is exciting new educational content that will help us promote the value of chiropractic care," said Vineta Campau, Communications Director for Colorado Chiropractic Association. "This online video helps enrich our website while providing extra value for our membership and enhanced information for the general public."

Efform content is arranged in easy-to-find, logical categories, to assist physicians, therapists and other clinicians to easily prescribe customized therapeutic exercise routines. Patients can then access these exercises via the healthcare provider's office computer or from home after the office visit.

"Using Efform content offers our subscribers multifaceted benefits," said Joe Markwith, President of TMA Guild. "Not only does it provide website 'stickiness' (incentive for return visits), but enhances the patent's experience and aids in patient education, making exercise instruction as convenient as logging onto their clinician's site."

Subscribers to the Efform Video basic content package can expect many benefits, including easy setup with just a few lines of web code, and hosting on Efform servers, thus saving the subscriber's system resources and the expense of having their own streaming server. In addition, each video exercise page and paper print-out can be customized with the subscriber's header and footer information, allowing them to insert customized prescription instruction, company information, promotional messages and contact information. Every subscriber has online access to their own account to track the performance of each individual video via web metrics reporting.

TMA Guild has applied its experience in Internet marketing to develop additional services and product add-ons that provide enhanced value to the basic subscription. Product line extensions include Search Engine Optimized content wrappers, embedded surveys, subscriber-branded integrated browser toolbars, as well as server options to provide Efform Video in customized delivery configurations.

According to Markwith, Efform is really all about the client's [subscriber's] brand and the relationship with their target audience. "One of the highest goals you can aspire to in online marketing communication is to engage your audience in a meaningful interaction with your brand. Efform Video does that by keeping people on our clients' sites longer. The longer they are there, the more likely they are to receive the intended messages, increase positive perceptions and purchase products or services."

Founded in 1917, the Colorado Chiropractic Association is a professional association representing Colorado doctors of chiropractic. The CCA mission is to protect, promote, and expand the ethical and professional practice of chiropractic in the state of Colorado. They have set the pace in the area of self-regulation by initiating regulatory legislation, working to enforce the highest professional and ethical chiropractic practice standards, and keeping its members informed regarding important research and innovative chiropractic techniques.

TMA Guild is a full service Internet Marketing company specializing in boutique consulting, providing customized Internet Marketing strategy, online communication plans, off-line integration and metrics. Celebrating twenty years in business, TMA was founded by owner Joseph Markwith in 1986. It began in CAD engineering technology and today has evolved into a progressive technology consulting company, staying in front of the changes in online and Internet trends, behavior, communication, technology, and the evolution of the Internet.

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