Web Marketing Association Names Best Advertising Web Site Following 2006 WebAward Competition

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Best Web Sites Announced in 10th Annual WebAward Competition covering 96 Industries Including Advertising

http://www.webaward.org - The Web Marketing Association is pleased to announce the Best Advertising Web Site Winner as part of the 10th annual international WebAward Competition, the Internet's premier website award competition.

"Advertising sites tend to score well in content and design, but lag in interactivity, copywriting, and ease of use," said William Rice, President of the Web Marketing Association. "Because these sites tend to be showcases for a firm's work, they score significantly above the average in innovation. Flash seems to be the dominate technology in advertising sites in order to enhance the user experience with movement and sound. Unfortunately, this sometimes has a negative effect on the site's ease of use and navigation."

Advertising websites represent a highly competitive industry within the WebAward competition. Each website is judged on the same seven criteria including:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copy writing
  •     Ease of use

The overarching goal of the WebAward Competition is to provide a forum to recognize the people and organizations responsible for developing the most effective advertising websites on the Net today.

This year's best web sites along with past WebAward winners in the advertising industry are:

2006 Spot Runner – http://www.spotrunner.com
2005 Young & Rubicam Brands for Meet the Lucky Ones

2004 Hanon McKendry/The Brand Consultants for Lake Effect Website

2003 Google for Google AdWords

2002 - Fusebox, Inc. for JCDecaux Airport US

2001 Cole & Weber / Red Cell for Cole & Weber / Red Cell Corporate Site

A complete list of past and present WebAward winners can be found at: http://www.webaward.org.

The WebAward competition awards web sites in 96 industries as well as determining overall web site awards including Best of Show.

The 2006 Best of Show WebAward was presented to New York-based Big Spaceship (http://www.bigspaceship.com), for its outstanding work on the "TBS: Department of Humor Analysis" web site at http://www.tbshumorstudy.com. Big Spaceship joined forces with Mother Interactive to turn their very silly questionnaire into an addictive, fully interactive web site.

R/GA (http://www.rga.com) was named Top Agency at the 2006 WebAward Competition, taking home 19 WebAwards.

The 2006 WebAward Competition sponsors include:

BURST! Media (burstmedia.com)

Misukanis & Odden (misukanisodden.com)

SimpleFeed (simplefeed.com)

Register.com (register.com)

NewsUSA (newsusa.com)

AdTools Inc(adtoolsinc.com)

Small Army (smallarmy.net)

TopRank Online Marketing (toprankresults.com)

Creative Chocolate Printing Company (creativechocolateprinting.com)

Perseus Development Corp (perseus.com)

PRWeb (prweb.com)

Media Sponsors include:

Website Services Magazine (websiteservices.com)

AdRants (adrants.com)

MarketingVox (marketingvox.com)

MediaPost (wediapost.com)

eComXpo (ecomxpo.com)

Ad:Tech (ad-tech.com)

Macworld (macworldexpo.com)

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webaward.org.

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Jolina Pettice
WebAward
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