Baffle Gab and Borders Superstores Launch New Fun and Educational Game Nationwide this Holiday Season
Award-winning story-telling game key piece of special holiday promotion push.
Port Townsend, WA (PRWEB) November 8, 2006 -- Baffle Gab, the award-winning board game company, has signed an exclusive agreement with Borders, Inc. that gives the start-up game company its first national distribution deal.
Starting Nov. 28, Borders will feature Baffle Gab in more than 475 Borders stores nationwide as part of a special feature promotion that also includes Disney's Cheetah Girls and High School Musical.
Borders is placing an unprecedented bet on Baffle Gab after seeing overwhelming success of the game in their Puget Sound area stores, where Baffle Gab began selling in July.
Designed for children and families, Baffle Gab is quick to play and easy to learn. To play, each player receives five word cards. Players have one minute to write a story using the word card words and some of their own words. When they use the words correctly they are rewarded with Bone Bucks; whoever earns the most Bone Bucks wins.
While having fun, children build vocabulary; expand their grasp of sentence structure and usage, and practice spelling, reading, and math.
"We can't keep it on the shelves," said Craig Olson, Baffle Gab's chief executive officer. "The game's family and educational appeal is translating into strong sales, and now the whole country will be able to experience the fun."
"We are excited for the opportunity to carry Baffle Gab in Borders stores across the country, making it available to our customers in time for the holiday season," said Steve Samuelson, category manager of calendars and games for Borders, Inc. "As a company dedicated to literacy and education in its communities, carrying a game such as this makes perfect sense for us. Baffle Gab will be a wonderful compliment to our game assortment."
About Baffle Gab™
Baffle Gab is an award-winning story telling game, having won 13 industry awards to date. Created and designed by a former educator, Baffle Gab is the ultimate creative learning activity. It helps children's reading and writing skills while they are having fun. For more information go to www.bafflegab.com
About Borders Group
Headquartered in Ann Arbor, Mich., Borders, Inc. is a subsidiary of Borders Group, Inc., which is a leading global retailer of books, music and movies with more than 1,300 stores and over 34,000 employees worldwide. More detailed information on the company is available at www.bordersgroupinc.com.
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