Word of Mouth Marketing Research Awards: Presented at WOMMA Research Conference December 11

The Word of Mouth Marketing Association (WOMMA) today announced award-winning papers from its forthcoming book, the much anticipated, member-generated research collection, Measuring Word of Mouth Vol. 2. Winning papers were chosen from the more than 20 papers submitted for inclusion in WOMMA's second word of mouth marketing research anthology and are being recognized for their dramatic contributions to the industry's growing wealth of data. Award-winning papers will be presented at WOMMA's Word of Mouth Marketing Research Symposium, Dec. 11, 2006, in Washington, D.C.

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Quote startMeasuring Word of Mouth Vol. 2 proves that word of mouth is consequential to how companies do business, is a source of consumer and brand insight, and is a marketing strategy that can be managed and measuredQuote end

Chicago, IL (PRWEB) November 8, 2006

The Word of Mouth Marketing Association (WOMMA) today announced award-winning papers from its forthcoming book, the much anticipated, member-generated research collection, Measuring Word of Mouth Vol. 2. Winning papers were chosen from the more than 20 papers submitted for inclusion in WOMMA's second word of mouth marketing research anthology and are being recognized for their dramatic contributions to the industry's growing wealth of data.

Award-winning papers will be presented at WOMMA's Word of Mouth Marketing Research Symposium, Dec. 11, 2006, in Washington, D.C.

Award recipients are:

  • Best Demonstration of ROI -- Measuring the Value of a Managed WOM Program in Test & Control Markets
Valerie Alderson, Senior Campaign Analyst, BzzAgent

  • Best Discussion of Lessons Learned -- Single-Source WOM Measurement: Bringing Together Senders & Receivers; Inputs & Outputs
Ed Keller, CEO, and Brad Fay, COO, The Keller Fay Group

  • Best Use of WOMMA Terminology Framework -- Combining Several Metrics from the WOMMA Terminology Framework to Manage Consumer Expectations: A Report on How One ABC American Inventor Incorporates WOM for a Holistic Approach
William Mosher, Founder/Director, Echopinion!

These papers and more are featured in WOMMA's soon-to-be-released book, Measuring Word of Mouth Vol. 2. All attendees to WOMMA's Word of Mouth Marketing Research Symposium will receive a free copy of the 200+ page, research-saturated book -- a great way to take conference learnings back to the office.

"Measuring Word of Mouth Vol. 2 proves that word of mouth is consequential to how companies do business, is a source of consumer and brand insight, and is a marketing strategy that can be managed and measured," said Walter Carl, Ph.D., Assistant Professor, Department of Communication Studies, Northeastern University and co-chair of WOMMA's Research and Metrics Council. "This volume also takes the 'next step' in answering the call for more accountability and practical demonstrations of ROI, bringing together cutting-edge work and real-world cases from the companies that work with these issues every day."

WOMMA's Research Symposium is where the industry's top researchers will gather to demonstrate the latest advances in word of mouth valuation, participate in in-depth discussions of measurement issues, and put forth their best data and research. This is WOMMA's second annual Word of Mouth Marketing Research Symposium, and is the only conference focused on quantifying word of mouth marketing and finding measures, metrics, and standards with which to prove the value of consumer engagement.

For more information about the Research Symposium, or to register, visit http://www.womma.org/research2.

About WOMMA

WOMMA is the official trade association for the word of mouth marketing industry. Our more than 300 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org.

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