Interactive Edge Announces New Product: DataDefractor

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DataDefractorâ„¢ is a custom Microsoft SQL Server 2005 Integration Services (SSIS) data flow source component, which extracts fact data and dimensional metadata from various unstructured and semi-structured data sources and feeds it into the SSIS pipeline.

Best in Class for Sales Force Automation & Analytics

Interactive Edge, award-winning provider of data analysis and presentation solutions, today announced the launch of a beta program for its new data extraction and conversion product, DataDefractor. DataDefractor is a turnkey solution designed for use by corporate IT professionals tasked with building Business Intelligence (BI) and data management solutions with SQL Server 2005 Integration Services (SSIS).

It addresses the common problem faced when attempting to make the wealth of spreadsheet data captured in mission-critical semi-structured company reports saved in a variety of formats including Excel Worksheets, CSV files and text flat files available and useable to the SSIS ETL platform. DataDefractor extracts, dimensionalizes and transforms fact data and dimensional metadata captured in these reports, normalizes it and pumps it into the SSIS pipeline making it available for further SSIS processing.

Typical use-case scenarios for DataDefractor include feeding unstructured fact and dimensional data into an enterprise data warehouse, a data mart, directly into a Microsoft SQL Server Analysis Services OLAP cube or any destination or transformation supported by SQL Server 2005 Integration Services.

While many of today's ETL platforms include some data conversion tools, DataDefractor requires no hand coding and features a wizard-like user interface to further streamline what has traditionally been an obstacle to the successful completion of internally developed data management solutions. Estimated savings in time using DataDefractor can total as much as 160 man hours per data source, and in some cases may make the difference between success or failure to meet the enterprise's business requirements.

"The Gartner Group recently reported that a full 50% of enterprise data management projects fail outright," commented Zel Bianco, Interactive Edge CEO. "A common reason for failure is the inability to capture and manage the data needed to make valid business decisions. On closer inspection, much of this data is available only in the company's many reports, but is not accessible or analyzable in any other format without special development efforts that are costly and time consuming at best – if not impossible at worst. We created DataDefractor to remove this barrier to important data and help our customers turn their data into revenue."

Pricing and Availability

The beta version of DataDefractor is now available for download at no cost at The release-to-market version of the product will be available early 2007. Plans are currently in place to release a 30-day trial version at that time. Pricing details to be released prior to the official launch date. For more information, you can visit the website or you can e-mail

About Interactive Edge

Interactive Edge, LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time. The company's flagship solution, the award-winning XP3® Suite, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft® Certified Partner and a SAP Certified Integration Partner. The Company is the recipient of multiple Consumer Goods Technology awards, including "Best in Class for Sales Force Automation & Analytics" and "#1 in Customer Experience," for two consecutive years. Headquartered in New York, NY, customers include Cadbury Schweppes America's Beverages, OSRAM Sylvania, and many Fortune 500 consumer goods and services providers. Further information about the company and XP3 Suite is available at

Editor's Notes: Copies of this news release, as well as the company's press kit, are available by faxing requests to 212-462-4211, or by e-mailing

(c) 2006 Interactive Edge LLC. All rights reserved. Interactive Edge, XP3 and XP3 Suite are trademarks of Interactive Edge LLC. All other trademarks are the property of their respective owners.


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