Powell Named President of Traffic Generators, Fletcher Martin’s Promotional Marketing Group
Industry leader continues to drive success for multi-unit retail clients.
Atlanta, GA (PRWEB) November 9, 2006 -- Atlanta-based Fletcher Martin today announced Angie Powell has been promoted to president of Traffic Generators™, the agency’s promotional marketing subsidiary.
During her twenty-eight year tenure with Fletcher Martin, Powell has driven sales for multi-unit retail businesses through a wide range of multi-media solutions, including creative graphics, point-of-purchase collateral, direct marketing, strategic media planning and buying, print media expertise and special event planning and coordination.
“Under Angie’s leadership, Traffic Generators has sustained profitability and driven success to our clients,” said Andy Fletcher, CEO of Traffic Generators. “She is extremely talented and knowledgeable, and it is an honor to work with her every day.”
Powell joined the agency from Crispin Advertising and Kennedy and Cohen and has served Fletcher Martin’s clients in account service and print and broadcast production. With Traffic Generators, Powell supervises negotiations, analyzes print profiles to ensure effective targeting and manages a diverse team of buyers and account managers who produce more than 500,000 FSIs every year. Her diverse client roster has included Arby’s, Mrs. Winner’s Chicken & Biscuits, Northside Hospital, the Atlanta Ballet, Piedmont Park, Fulton Federal Bank, Carvel Ice Cream and more.
About Traffic Generators
Traffic Generators (www.trafficgenerators.biz) is a promotional marketing agency specializing in traffic generation programs for multi-unit retailers. Traffic Generators is focused on accelerating their clients’ growth and delivering advertising at the lowest cost per customer. The company has turnkey processes in place to help franchisors and franchisees streamline co-op administration and management efforts. Headquartered in Atlanta, Georgia, Traffic Generators is a privately held and wholly-owned subsidiary of Fletcher Martin, an MDC Partners agency.
About Fletcher Martin
Fletcher Martin (www.fletchermartin.com) is an integrated marketing communications agency owned by the executive management of the agency and MDC Partners, Inc., one of the world’s leading marketing communications firms. MDC Partner agencies include such renowned shops as Crispin Porter + Bogusky, Cliff Freeman & Partners, and kirshenbaum bond + partners. Founded in 1979, Fletcher Martin includes strategic planning, advertising, direct marketing and public relations services. Clients includes: Arby’s, Carvel Ice Cream, BioGuard, Greased Lightning, The Works, Aqua Chem, Knology, and UniverSoul Circus.
Contact: Jennifer A. Jones, Fletcher Martin PR, (404) 720-8149
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